Layer Alternative
Segwise tags the mechanic, hook scene and CTA in every playable you run on AppLovin, Unity Ads, Mintegral and Moloco and ranks each one on your MMP data. You build the next one around what converts, and the Segwise team finishes and tests every build.
Trusted by performance marketing and creative teams at
Measures what happens inside playables
Plays each playable and tags the mechanic, hook scene, end card and CTA, mapped to IPM, CPI and ROAS.
Playable generation
Net-new playables built by the Segwise team from your winners, delivered to spec.
MMP integration
Connect AppsFlyer, Adjust, Branch, Singular or Kochava.
Unity Ads, Mintegral and Moloco
Native connections next to AppLovin, Meta, Google Ads and TikTok.
Scores drafts against your winning ads
Pre-flight Testing compares unlaunched creatives with your own winners.
Self-serve art, 3D and engine plugins
Segwise is not a self-serve art tool. Playables are a managed service.
Layer details are based on its public website, pricing, and documentation, as checked on October 26, 2026.
See what's working in your own creatives, then make more of it. Free 7-day trial, no credit card required.
Segwise plays each playable end to end and tags the mechanic, tutorial, hook scene, end card and CTA, whoever built it, then maps each element to IPM, CPI and ROAS. Segwise is the only platform that tags playable ad elements.
Where Layer stops: its playable page says "Layer doesn't instrument tracking SDKs"
Connect AppsFlyer, Adjust, Branch, Singular or Kochava and 15+ ad networks, including Unity Ads, Mintegral and Moloco next to AppLovin, Meta, Google Ads and TikTok, and see which creative elements earn installs and revenue.
Where Layer stops: its connectors bring Meta, Google Ads, TikTok, AppLovin and Chartboost reports into chat, AppLovin covers the last 45 days, and it names no MMP
The Segwise team builds net-new playables from your winning elements, then polishes, tests and delivers them to each network's specs, so nobody on your team has to run a tool to get the next one.
Where Layer stops: its playable agent is self-serve: "You play what comes back and tell it what to change."
Pre-flight Testing lets you score up to 10 new creatives at a time before launch, each out of 100, against the winning ads in your own account, with a run or hold verdict, the reasons and a placement check for each network.
Where Layer stops: it scores variants against your brand rules before they ship
Segwise alerts you by email or Slack when a creative crosses fatigue thresholds you set. The Creative Generation Agent lets you make statics and videos up to 30 seconds, including AI UGC-style ads, from the same winning patterns.
Where Layer stops: Layer does not document fatigue alerts
Switching from Layer? Connect your accounts in minutes, no engineering required.
Named results from teams using Segwise, each with the full case study.
+10%
D7 ROAS
Influence Mobile
Read the case study5x
Faster concept-to-test
WGT
Read the case study~30 hours
A week back on reporting
ecobee
Read the case study
Segwise has become an important part of our creative analysis process. It makes it easy to identify creative patterns and insights that directly inform future creative development and testing. The team has been a fantastic partner, proactively helping us uncover new opportunities and approaches. Our Creative and Growth teams find it a valuable resource across functions.
Ally Tatar
Director of Growth Marketing, U Beauty
Segwise changed how our team operates. It reads our performance data, spots the winning patterns, and turns them into fresh on-brand creative across every brand we run, all on schedule. What used to take days of manual work now happens automatically, which lets my team focus on strategy instead of production.
Chris Aust
Head of Marketing Operations, Medialicious
The answer I needed used to be a day of exporting and cleaning up spreadsheets. Now it is a question I ask in the middle of a conversation, and I trust the numbers because they are tagged the same way every time.
Eddie Hanson
Creative Strategist, ecobee
I'd recommend Segwise to any growth team that regularly needs new creative concepts. The teams who benefit most are the ones with a bottleneck between creative ambition and production capacity at scale, which for us was hundreds of slot themes and limited production resources. Beyond the product itself, their team is very responsive and feature requests get implemented quickly.
Daniel Fabian
Sr. Online Marketing Manager, Whow Games
Before, if our creative lead said something would work, we kind of just had to trust him. Now he can show you exactly what's driving it, and our briefs are a lot clearer. We're not guessing as much.
Daniel Todd
CEO at Influence Mobile
Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network - our team's time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster.
Nick Cullen
Director of UA & Growth, Mode Mobile
It's absolutely worth trying. Teams that stand to gain the most are those managing creative across multiple networks with fragmented attribution and reporting. That's exactly the pain point where Segwise adds the clearest value.
Heedrin Bustamante
User Acquisition Manager, WGT
We've been able to identify patterns across campaigns, objectives, and cities, which has helped us give our design team much clearer direction on what's actually working instead of relying on intuition.
Aswin
Performance Marketing Lead, Namma Yatri
Segwise has become our single source of truth for all creative data across 5 ad networks and our MMP. Our creative design team now has direct creative tag-level visibility they didn't have before, giving them real-time access to close the loop on performance. Now our team makes high converting creatives backed by data without waiting on feedback from media buyers.
Andrew
Founder at Mega Rewards
In under a year Segwise has gone from a solid creative analysis platform to a full-on, AI-operated creative generation tool. The speed and ease with which their agents analyse and generate high-quality assets is remarkable. Incredibly responsive team too. I cannot recommend these guys enough!
Sean Chapman
Paid Media Growth, QDE Studio
Segwise is building a platform of AI agents to help UA teams monitor campaigns, get creative insights and improve ROAS. I am excited to join them on their journey as an advisor!
Carol Miu
Ex CEO at PeopleFun Games
Integrations
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Segwise is an AI creative analytics and creative generation platform that helps UA, performance marketing and creative teams find their winning creative patterns and turn them into new ads. It connects 15+ ad networks and five MMPs (AppsFlyer, Adjust, Branch, Singular and Kochava), tags every creative element with multimodal AI across video, audio, image, text and playable ads, alerts you to creative fatigue by Slack or email, tracks competitor ads in the Meta, TikTok, LinkedIn and Google ad libraries, and scores new creatives before launch. The Creative Generation Agent lets you make statics and videos up to 30 seconds, including AI UGC-style ads, from your own winning patterns, and the Segwise team builds playable and CTV ads as a managed service. You can use each agent on its own, or do it all in one place by chatting with the Segwise agent: ask how your ads are performing, see what competitors are running, and make new ads from your winners.
Segwise starts at $499/month for advertisers spending up to $250K/month, with a special 50% discount for startups spending under $50K/month. Spending more than $250K/month? Book a demo and we'll share pricing. The 7-day free trial needs no credit card, and every plan includes unlimited seats.
Yes, as a managed service, not a self-serve tool. The Segwise team builds net-new playables from your winning elements, then polishes, tests and delivers them to each network's specs. Layer's agent is self-serve: it makes a first version in minutes, and you play what comes back and tell it what to change. Segwise also plays and tags every playable you already run, whoever built it.
As a rule of thumb, Layer is still a good fit if your artists want a fast self-serve tool to make game art, ads and playables, with 500+ models, 3D, audio, style training and plugins for Unity, Unreal and Photoshop, and measurement lives somewhere else. Its MCP can also generate assets. Your team can keep making in Layer and use Segwise to measure every creative and get the next playables built.
Start the 7-day free trial at ua.segwise.ai with no credit card, or book a demo. Connect your ad networks and, if you use one, your MMP (AppsFlyer, Adjust, Branch, Singular or Kochava). Setup is no-code, and most teams connect in minutes. Some networks (AppLovin, Mintegral, Unity and Moloco) ask you to paste an API key from the network's dashboard. Segwise imports up to 14 days of history on the free trial and up to 3 months on paid plans, and tags every ad as it comes in, so you do not need to copy tags over. You can add custom tags and pull tags from the naming conventions you already use. Keep Layer running during the trial week and compare what each tool shows you before you cancel anything. Layer's unused Creative Units expire each cycle, with 10% rolling over, so use what you have before you change plans.
Segwise connects to 15+ ad networks, including Meta, Google Ads (with YouTube), TikTok, Snapchat, AppLovin (Axon), Unity Ads, Mintegral, Moloco, Liftoff, LinkedIn, Reddit, Taboola, StackAdapt and Bidease, plus five MMPs: AppsFlyer, Adjust, Branch, Singular and Kochava. Setup is no-code, and most teams connect in minutes. Some networks (AppLovin, Mintegral, Unity and Moloco) ask you to paste an API key from the network's dashboard. An MMP is optional.
Connect your ad networks and MMP in minutes. 7-day free trial, no credit card required.
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Hawky's agents run your bids. Segwise helps your team find what wins in every ad, on 15+ networks and any MMP, then make the next ones. Free trial.
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Get your MMP data plus AppLovin, Unity and Mintegral on every plan, from day one. Tag every creative and make the next winner. 7-day free trial.
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Keep AppsFlyer for attribution. Segwise tags every element, alerts you to fatigue and turns your winners into new statics, videos and playables.
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