Mobile Gaming App User Retention Strategies and Benchmarks
You could have the most incredible game on the market, with mind-blowing graphics, addictive core ga..
Observability
Understanding ROAS in Google Ads: A Simple Guide
Angad Singh · Feb 5, 2025 · 12 min read
Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories
User Acquisition
Angad Singh · Feb 5, 2025 · 9 min read
Incrementality: What is it & why is it important?
Resource
Brijesh Bharadwaj · Feb 4, 2025 · 6 min read
Understanding the Difference between ROAS and ROI in Marketing
Marketing
Angad Singh · Jan 27, 2025 · 8 min read
Predictive Analytics: Uses in Mobile Games and App Marketing
Brijesh Bharadwaj · Jan 27, 2025 · 11 min read
Privacy Sandbox on Android: A Complete Guide
Shobhit Gupta · Jan 27, 2025 · 8 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Angad Singh · Jan 27, 2025 · 15 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Angad Singh · Jan 27, 2025 · 12 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Angad Singh · Jan 27, 2025 · 5 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
Angad Singh · Jan 20, 2025 · 4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
Angad Singh · Jan 17, 2025 · 9 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Shobhit Gupta · Jan 17, 2025 · 6 min read
Understanding Ad Mediation Platforms for Mobile Apps & Games
Monetization
Angad Singh · Jan 16, 2025 · 8 min read
Top Game Analytics Tools for Enhancing Player Experience
Game Analytics
Angad Singh · Jan 16, 2025 · 12 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Angad Singh · Jan 15, 2025 · 3 min read
Google Play Privacy Sandbox Implementation and Measurement Guide
Angad Singh · Jan 13, 2025 · 4 min read
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing
Angad Singh · Dec 31, 2024 · 4 min read
SKAN 4 Implementation and Measurement Guide
Angad Singh · Dec 30, 2024 · 5 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Angad Singh · Dec 19, 2024 · 9 min read
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads
Angad Singh · Dec 10, 2024 · 9 min read
Analyzing Trends in the Top 100 New Mobile Games in 2024
Angad Singh · Dec 10, 2024 · 8 min read
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA
Angad Singh · Dec 5, 2024 · 6 min read
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future
Angad Singh · Dec 4, 2024 · 6 min read
What is SKAN 4: Definition, Changes and Implementation Tips
SKAN4
Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers
Angad Singh · Oct 24, 2024 · 16 min read
Mastering ROAS for Mobile Games and Apps: The Ultimate Guide
Angad Singh · Sep 13, 2024 · 13 min read
Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games
Angad Singh · Jul 16, 2024 · 9 min read
Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers
Angad Singh · Jul 12, 2024 · 4 min read
Balancing Mobile Game Economy for Long-term LTV Growth
Angad Singh · Jul 10, 2024 · 9 min read
Designing Reward Systems to Encourage Spending in Mobile Games
Angad Singh · Jul 4, 2024 · 8 min read
Implementing Effective Ad Strategies in Mobile Games Without Hurting User Experience
Angad Singh · Jul 1, 2024 · 8 min read
Comparing Different Monetization Models: Freemium, Premium, and Subscription for Mobile Games
Angad Singh · Jun 26, 2024 · 9 min read
Personalization Techniques for In-App Purchases in Mobile Games
Angad Singh · Jun 21, 2024 · 9 min read
Best Practices for Pricing and Bundling in Mobile Games
Using User Segmentation to Drive In-App Purchases in Mobile Games
Angad Singh · Jun 14, 2024 · 10 min read
Effective Strategies to Boost In-App Purchases in Mobile Games
Angad Singh · Jun 12, 2024 · 7 min read