Frequently asked questions

Creative analytics connects your ad creatives to what they actually did, so you can see which hooks, visuals, CTAs, formats, and messages drove installs, revenue, ROAS, CPA, and LTV. Segwise pulls creative and performance data together from your ad networks and MMPs, tags each creative with AI down to the element level, then shows you the patterns behind why some ads win and others fatigue.

The Creative Tagging Agent watches and consumes your ad creatives the way a person would, across every format: video, audio, image, and text. It picks up on hooks, CTAs, product moments, characters, emotions, visual style, on-screen text, even pacing. Every identifiable element or variable is tagged and mapped back to performance, so you can compare elements across campaigns, creatives, and even networks without labeling a single asset manually.

Most teams watch hooks, opening scenes, value props, CTAs, product shots, characters or creators, offers, text overlays, audio, pacing, color, and format. Which of those matter depends on your choice of network and brand. Segwise looks out for up to 20 variables in your ads for tagging and even lets you add custom ones for anything specific you'd like, then maps all of them against real performance so you can track what actually moves your numbers.

Segwise connects to your ad networks, MMPs, and other sources, if any, then pulls your performance data down to the creative level and consolidates it into one unified platform. This way you can judge every creative by the same metrics, and instead of hopping between Meta, TikTok, Google, AppLovin, Unity, and your MMP, you can compare them side by side in one view.

Regular ad analytics stops at the campaign or ad group level: spend, clicks, installs, conversions. Creative analytics goes into the ad itself and shows which elements, messages, hooks, and formats make your metrics move. One tells you what to budget next. The other tells you what to make next.

Let the Creative Tagging Agent do it for you. It tags your creatives automatically and consistently across images, video, and playables, so nobody's labeling assets by hand before the analysis can even start. You can still review and adjust tags, but the grunt work is gone. Teams that used to lose 20+ hours a week to this get that time back.

By tying tags to outcomes. Segwise groups your creatives by attributes (hook, CTA, visual style, offer, product moment) and shows which of those line up with higher conversion rates, ROAS, CPI, CPA, or downstream revenue. You can also just ask the Creative Strategy Agent 'what's different about my top five creatives versus my bottom five' and get a straight answer.

Segwise pulls creative and performance data from your paid social and programmatic channels into one place. That makes it easy to see how a creative holds up across platforms, and to spot when a pattern only works on one of them. You can also choose MMP data as your source of truth to pull performance for the same creatives across different channels.

Fatigue shows up as slipping CTR, hook rate, conversion rate, IPM, or ROAS, and rising CPI or CPA, while spend and frequency keep climbing. Segwise watches every creative for that pattern and for spend-share drop, and warns you early. You can even set the threshold (say, a 20% ROAS decline over 7 days), and it flags the creative before you burn through ad spend.

Once Segwise has identified your top winning creative patterns, you can turn them into new creatives right there: net-new ads, variants, storyboards, and briefs, all built on the elements that are working. The Generation Agent can even remix winning pieces from several different top ads into one. Then you adapt the execution per channel, audience, and format and test again.

For mobile, you want a tool that connects with all your ad networks and your MMP, works at the creative level, tags your creatives automatically, catches early signs of fatigue, and helps you make the next winning ad creative, not just report on the last one. That's what Segwise is built for. It also tags playables, which no other platform does, so mobile game teams get coverage they can't get elsewhere.

Segwise covers the full loop for performance and creative teams: automatic tagging, one view across every network, fatigue tracking, plain-language analysis through the Creative Strategy Agent (AI Chat), competitor tracking, and the core differentiator, auto-generating new creatives with data-backed confidence. Motion is useful for creative reporting and research. The difference is that Segwise connects the creative asset itself to performance data across your networks and MMPs, then builds the next creative for you. It also supports playable tagging for mobile game companies.

Segwise connects directly to the major MMPs (AppsFlyer, Adjust, Branch, and Singular) alongside your ad networks, so creative attributes line up with real attribution and revenue, not just clicks and views. You can even pull in custom in-app events and tie your creative tag data to those.

Game teams look at gameplay hooks, character moments, difficulty cues, reward loops, meta-game visuals, playable elements, and formats, all against installs and revenue. Segwise tags every one of those (playables included, which is rare), shows which patterns pull better ROAS, flags the assets that are fatiguing before they drain budget, and even generates your next batch of high-conversion ads backed by your winning creative patterns.

DTC teams need to know which creators, benefits, offers, hooks, proof points, and CTAs drive purchases, not just clicks. Segwise tags and connects all of that to performance, and by pulling in your backend data it can focus on repeat buyers and LTV as well, rather than only the first sale. It also auto-generates creative briefs and ad creatives baked into your winning creative patterns.

Track creative elements against the events that matter to a subscription: trial starts, paid conversions, tier upgrades, retention, and payback. Segwise tags every element in your creatives and maps those tags to whichever conversion event you care about, so you can see which hooks, offers, and messages actually drive upgrades, not just installs. It follows users across the whole free-to-paid-to-premium path, so you can build toward the exact event you're chasing, whether that's a first paid conversion or a jump to premium.

For an agency, the job is shipping ads that convert for each client, so the biggest win is generation. Segwise builds new ad creatives for every client grounded in that client's own winning patterns, which makes them far more likely to land than starting from a hunch. On top of that, the tagging gives you detailed, element-level analytics on what's driving each client's performance, and the AI Chat lets you pull a quick answer or a client-ready read in seconds instead of building a report by hand.

Yes. It plugs into your existing networks, MMPs, and data sources with a no-code setup, so you keep the acquisition stack you already run and add creative-level intelligence on top. No API keys, no engineering, connect in minutes.

AI tagging covers a huge creative library fast and stays consistent, which manual tagging never manages once volume climbs. You can still step in to refine the taxonomy or add business-specific labels, but the baseline is done for you, and it holds up whether you have hundreds of creatives or thousands.