Guessing which ad creative will work is the most expensive habit in performance marketing.
You learn too late
By the time a losing ad becomes obvious, it has already spent your budget. By the time signs of creative fatigue start showing, your ROAS is already on a decline.
Creative patterns are hidden
You know which ads are working, but you do not always know whether it was the hook scene, the creator, offer, visual style or CTA. So your creative briefs start with an opinion.
Production cannot match testing demand
Your team needs more net new creatives and variations than the current workflow can produce. Strong ideas may sit in a queue while testing velocity slows down.
Segwise closes the gap between what your data already knows and what you take live.
The Segwise loop
One agentic system that gets smarter with every ad you run.
Segwise understands your creatives, connects their elements to performance, generates new ads from the patterns that win, and learns again once those ads go live.
Analytics ties every tag to revenue, so answers always come with the money attached. And every ad you ship gets tagged and tracked, so the system sharpens each round.
Made with Segwise
Ads built from the patterns already driving results.
Every generated ad comes with its reasoning: which hooks, messages, visual patterns and competitor gaps informed it, and why Segwise chose them.
Creative Tagging Agent
Generating an ad is easy. Knowing why it will work is the hard part.
Before Segwise creates anything, it understands every hook scene, message, product, benefit, CTA and visual pattern across the ads you have already run, and connects each one to performance.
Every ad you have ever run, tagged the same way, no manual labelling and no taxonomy work. It is the organized base every other agent builds on.
SURR_STAT_BreakfastSorted_4x5_US
Launched on
4 Aug '26
Ad Network · Country
fMeta · US
Campaign
META_SURR_ProteinLaunch_Aug_US
Ad Group
SURR_Broad_04Aug_US
Competitor InsightsMeta supported
Competitor Insights
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Creative Strategy Agent
Chat with an analyst who's read every one of your ads.
Ask anything about your ads, performance or competitors. The Strategy Agent analyzes your account and the ads from brands you track, then turns the evidence into clear answers, test ideas and creative briefs.
Creative Strategy Agent Live
S
Creative Strategy Agent
SURRPLUS · creative + performance analysis
Ask about your creative performance…Ask →
Knows your full accountCompares you with competitorsExplains what changedBriefs what to test next
This isn't generic AI videos. The Creative Generation Agent combines your winning patterns with your brief, and delivers production ready creatives, statics, videos, and storyboards, ready to download and ship.
Creative Generation
Ready to make some hit creatives?
Request creatives for a persona, product, season, or country, and the agent makes them by mixing Segwise's insights with your constraints.
This week's drop · Next refresh Thursday, 6th August
“Can't I just wire up Claude or ChatGPT with ad network MCPs?”
You can connect models, ad accounts and creative tools yourself. But you still have to define the workflow, maintain context, standardize the analysis, move data between tools and track what happens after launch. Segwise gives you that closed loop as a product.
Claude / GPT + ad MCPs
Segwise
Creative tagging
Reads campaign numbers. Can't watch and tag every video, image, and playable at scale.
Multimodal tagging of every element, playables included.
Cross-network memory
Each call is stateless. No shared context across networks or your MMP.
Persistent, unified context across 15+ networks and MMPs.
Effort
You prompt, glue, re-export, and babysit it every time.
Always-on. No prompting expertise, no glue code.
Scale
Breaks past a handful of creatives.
Thousands of creatives, automatically.
Generation
Pretty ads with zero performance grounding.
Generated from your winning patterns, then tracked live.
Creative tagging
Claude / GPT + ad MCPs
Reads campaign numbers. Can't watch and tag every video, image, and playable at scale.
Segwise
Multimodal tagging of every element, playables included.
Cross-network memory
Claude / GPT + ad MCPs
Each call is stateless. No shared context across networks or your MMP.
Segwise
Persistent, unified context across 15+ networks and MMPs.
Effort
Claude / GPT + ad MCPs
You prompt, glue, re-export, and babysit it every time.
Segwise
Always-on. No prompting expertise, no glue code.
Scale
Claude / GPT + ad MCPs
Breaks past a handful of creatives.
Segwise
Thousands of creatives, automatically.
Generation
Claude / GPT + ad MCPs
Pretty ads with zero performance grounding.
Segwise
Generated from your winning patterns, then tracked live.
Hold us to these numbers.
When you switch to data-backed creative, this is the bar we set with you.
+50%
Higher creative ROAS
By backing the hooks and formats your data proves are winning.
~20 hours
Saved every week
By eliminating manual creative tagging and reporting.
Segwise changed how our team operates. It reads our performance data, spots the winning patterns, and turns them into fresh on-brand creative across every brand we run, all on schedule. What used to take days of manual work now happens automatically, which lets my team focus on strategy instead of production.
Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network - our team's time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster.
I've had a great experience with Segwise. We've been using their Creative Analysis Agent and have already seen new ad wins from creatives we sourced through the platform. Quick, easy wins! It's been a valuable tool that's now incorporated in our daily workflow. Their team is incredibly responsive, communicative, and they consistently roll out new features.
Before, if our creative lead said something would work, we kind of just had to trust him. Now he can show you exactly what's driving it, and our briefs are a lot clearer. We're not guessing as much.
In under a year Segwise has gone from a solid creative analysis platform to a full-on, AI-operated creative generation tool. The speed and ease with which their agents analyse and generate high-quality assets is remarkable. Incredibly responsive team too. I cannot recommend these guys enough!
Sean Chapman
Paid Media Growth, QDE Studio
“
Segwise has become our single source of truth for all creative data across 5 ad networks and our MMP. Our creative design team now has direct creative tag-level visibility they didn't have before, giving them real-time access to close the loop on performance. Now our team makes high converting creatives backed by data without waiting on feedback from media buyers.
Andrew
Founder at Mega Rewards
“
Segwise is building a platform of AI agents to help UA teams monitor campaigns, get creative insights and improve ROAS. I am excited to join them on their journey as an advisor!
Carol Miu
Ex CEO at PeopleFun Games
Built for every kind of creative performance team
Different businesses. The same creative feedback problem.
Can't I just connect Claude or ChatGPT to my ad accounts with an MCP?
You can, and it demos well. But an LLM with an ad-network MCP reads your campaign numbers on request; it can't watch and tag every video, image, and playable you run at scale, and each conversation starts from zero, with no shared memory across networks or your MMP. You end up prompting, gluing exports together, and babysitting the stack. Segwise runs the whole loop as one always-on system: it tags every creative, ties each element to revenue, tracks competitors, generates new ads from your winning patterns, and then tracks those too, so every round sharpens the next.
Will Segwise actually help me ship more winning creatives?
Yes, and that's the whole point of it. Segwise ties every creative element (hooks, formats, messaging) to metrics like spend, ROAS, CPA, and LTV, so you can see what's actually driving results instead of guessing. Then the Creative Generation Agent makes new creatives from those winning patterns, and once they're live it tracks them automatically, so what you ship feeds the next round. The loop from 'what worked' to 'here's the next one' gets a lot shorter.
Does Segwise only analyze creatives, or can it generate new ones too?
Both. The Creative Generation Agent makes net-new creatives, not just tweaks of old ones, across static, video, and playable formats. It remixes the winning creative elements from your top performers, writes video storyboards, and lets you even edit concepts and creatives by prompting. Everything it builds is grounded in your own performance data, so you're confidently scaling what already works instead of starting from a blank page.
How is this different from manual tagging or the dashboards I already have?
Manual tagging is slow and can be inconsistent, and most BI dashboards expect you to do the analysis yourself. Segwise's Creative Tagging Agent watches and auto-tags every creative element in your ads across platforms, then connects those tags to performance data. The Creative Strategy Agent then lets you query your data across platforms down to a tag level, not just the campaign or creative performance. It's also the only tool that tags playable ads if you're in gaming.
How accurate is the AI for my creatives, even if they are niche?
It's built for variety with accuracy in mind. The multimodal AI can consume video, audio, image, and text together and then tag elements including hooks, CTAs, characters, emotions, products, visual styles and more. If something is specific to your game, app, or brand, you can add custom tags for that. Segwise also enriches your creative tag values to keep all tags consistent and accurate for your brand.
Which ad networks and data sources does it connect to?
Segwise supports connections with 15+ ad networks plus MMPs and your own data. On the network side that includes Meta, Google, TikTok, AppLovin/Axon, Unity, Mintegral, Moloco, Reddit, LinkedIn and more; on the MMP side, AppsFlyer, Adjust, Branch, and Singular. It's OAuth-based and no-code, so most teams have their stack connected in minutes with no engineering effort required.
How quickly will I see value?
Within a few hours. Once your sources are connected, Segwise starts watching and tagging your ad creatives and surfacing winning patterns and fatigue signals right away. So you not only get actionable insights, but also brand new, data-backed, production-ready ads within the first few hours of onboarding.
Will my team actually use it, or is it just another ignored tool?
Segwise fits how teams already work. You can ask it questions in plain language, get alerts in Slack or email, run creative reviews, pull reports, get new creatives weekly, and prompt it for edits, all in one place. Media buyers and the creative team work off the same data, so it settles arguments instead of becoming one more dashboard nobody opens.
I manage multiple brands or clients. Can one platform handle that?
Yes. Segwise supports multiple apps, brands, or client accounts in one workspace, each kept in its own context. Agencies and portfolio teams can compare across accounts and prove creative ROI without ever mixing one client's data into another's.
Is my data and creative IP safe?
Your data and creatives stay in your own workspace and power only your account, never a shared model and never another customer. Segwise is SOC 2 Type II compliant, with your data isolated to your workspace.
What if it does not work for my specific situation?
Try it first. You get access to a 7 day free trial with no credit card commitment and no engineering involvement. Connect a focused set of networks, see whether it tells you something useful about your creatives, get data-backed ads, and walk away if you're not happy with the results. Nothing to commit to up front.
See what Segwise would generate from your creative data.
Connect your accounts and turn your winning patterns into ads you can test next. Start with a 7-day free trial, no credit card or engineering work required.