Segwise's AI creative analytics tags and analyzes every creative you run, finds your winning creative patterns and helps you turn them into on-brand statics, videos and playables.
Guessing which ad creative will work is the most expensive habit in performance marketing.
Creatives that were dead on arrival
By the time a losing ad becomes obvious, it has already spent your budget. By the time signs of creative fatigue start showing, your ROAS is already on a decline.
Fatigued creatives & creative patterns
You know which ads are working, but you do not always know whether it was the hook scene, the creator, offer, visual style or CTA. So your creative briefs start with an opinion.
Campaigns without enough creatives
Your team needs more net new creatives and variations than the current workflow can produce. Strong ideas may sit in a queue while testing velocity slows down.
Segwise saves this cost by increasing the volume of creatives you produce, which are grounded in your winning patterns.
The Segwise loop
One agentic system that gets smarter with every ad you run.
Segwise understands your winning creative patterns → Generates new on-brand creatives to test → Learns from what goes live → Repeats.
Ads built from the patterns already driving results.
Every generated ad comes with its reasoning: which hooks, messages, visual patterns and competitor gaps informed it, and why Segwise chose them.
Creative Tagging Agent
Know which specific creative patterns are driving your performance, without manual tagging.
Segwise's AI watches (or plays) all your creatives and tags every hook scene, emotion, pain point, persona, benefit, gameplay mechanic, CTA etc; and connects them to performance data from 15+ ad networks and attribution partners.
The Competitor Tracking Agent watches the ads your competitors are running and tags them the same way it tags yours. So you can see their playbook, spot what is working for them, and find the gaps you can own.
Competitor InsightsMeta supported
Competitor Insights
Discover creatives from the brands you follow. Active ads are those with an impression in the past 7 days.
+ Add a new brand
Compare my top ads to my competitors' top adsAsk →
Chat with an always on Strategist who's seen every one of your ads and knows the numbers.
Ask anything about your creative data or competitors' strategy and get evidence backed answers from the Strategy Agent. Brainstorm new hooks or entire creative briefs all grounded in real creative patterns being observed.
The Creative Generation Agent automatically turns your winning patterns into finished statics, videos, playables and storyboards, ready to download and ship.
Creative Generation
Ready to make some hit creatives?
Request creatives for a persona, product, season, or country, and the agent makes them by mixing Segwise's insights with your constraints.
“Can't I just wire up Claude or ChatGPT with ad network MCPs?”
You can, and it'll even tag a few creatives and draft an ad. What's hard isn't the model, it's running it as a system: keeping tags consistent across thousands of creatives, joining creative-level data across every network and MMP, and closing the loop on what you ship. That's what Segwise is.
Claude / GPT + ad MCPs
Segwise
Consistent tagging at scale
It will tag one video fine. Across thousands, the labels drift (UGC vs creator vs testimonial), so you can't group or trust them.
Every creative tagged against one enriched taxonomy, so tags stay consistent and queryable across the whole account.
Creative-level data, joined
You wire up each network and MMP yourself, then keep spend, ROAS and LTV mapped to the right creative as APIs change.
Creative-level performance from 15+ networks and MMPs, joined to every tag and kept fresh, no glue code.
History over time
Each chat starts fresh, so nothing tracks how a creative or a competitor trends week over week.
Persistent history powers fatigue detection and competitor tracking over time, not one-off answers.
Runs continuously at scale
Multimodal analysis on thousands of videos, on a schedule, hits cost, rate-limit and reliability walls fast.
Thousands of creatives analyzed continuously, handled for you.
Closed generation loop
You can generate an ad, but nothing feeds real results back, so the next one is no smarter.
Ads generated from your winning patterns, then tracked live so each round sharpens the next.
Consistent tagging at scale
Claude / GPT + ad MCPs
It will tag one video fine. Across thousands, the labels drift (UGC vs creator vs testimonial), so you can't group or trust them.
Segwise
Every creative tagged against one enriched taxonomy, so tags stay consistent and queryable across the whole account.
Creative-level data, joined
Claude / GPT + ad MCPs
You wire up each network and MMP yourself, then keep spend, ROAS and LTV mapped to the right creative as APIs change.
Segwise
Creative-level performance from 15+ networks and MMPs, joined to every tag and kept fresh, no glue code.
History over time
Claude / GPT + ad MCPs
Each chat starts fresh, so nothing tracks how a creative or a competitor trends week over week.
Segwise
Persistent history powers fatigue detection and competitor tracking over time, not one-off answers.
Runs continuously at scale
Claude / GPT + ad MCPs
Multimodal analysis on thousands of videos, on a schedule, hits cost, rate-limit and reliability walls fast.
Segwise
Thousands of creatives analyzed continuously, handled for you.
Closed generation loop
Claude / GPT + ad MCPs
You can generate an ad, but nothing feeds real results back, so the next one is no smarter.
Segwise
Ads generated from your winning patterns, then tracked live so each round sharpens the next.
Results seen by teams who work with Segwise.
This is the difference when you switch to Segwise for data-backed creative analytics and ad generation.
+50%
Higher creative ROAS
By backing the hooks and formats your data proves are winning.
~20 hours
Saved every week
By eliminating manual creative tagging and reporting.
Segwise changed how our team operates. It reads our performance data, spots the winning patterns, and turns them into fresh on-brand creative across every brand we run, all on schedule. What used to take days of manual work now happens automatically, which lets my team focus on strategy instead of production.
Segwise has eliminated our creative tracking bottleneck. We are now able to understand the impact of our creative variables without the hassle of manually tagging them. We also get automated fatigue tracking across every ad network - our team's time has been saved from data compilation to actual creative strategy, allowing us to scale our app faster.
Before, if our creative lead said something would work, we kind of just had to trust him. Now he can show you exactly what's driving it, and our briefs are a lot clearer. We're not guessing as much.
In under a year Segwise has gone from a solid creative analysis platform to a full-on, AI-operated creative generation tool. The speed and ease with which their agents analyse and generate high-quality assets is remarkable. Incredibly responsive team too. I cannot recommend these guys enough!
Sean Chapman
Paid Media Growth, QDE Studio
“
I've had a great experience with Segwise. We've been using their Creative Analysis Agent and have already seen new ad wins from creatives we sourced through the platform. Quick, easy wins! It's been a valuable tool that's now incorporated in our daily workflow. Their team is incredibly responsive, communicative, and they consistently roll out new features.
Stacey DeWitt
Director of Creative Operations
“
Segwise has become our single source of truth for all creative data across 5 ad networks and our MMP. Our creative design team now has direct creative tag-level visibility they didn't have before, giving them real-time access to close the loop on performance. Now our team makes high converting creatives backed by data without waiting on feedback from media buyers.
Andrew
Founder at Mega Rewards
“
Segwise is building a platform of AI agents to help UA teams monitor campaigns, get creative insights and improve ROAS. I am excited to join them on their journey as an advisor!
Carol Miu
Ex CEO at PeopleFun Games
Built for every kind of creative performance team
Different businesses. The same creative feedback problem.
Will Segwise actually help me ship more winning creatives?
Yes, and that's the whole point of it. Segwise ties every creative element (hooks, formats, messaging) to metrics like spend, ROAS, CPA, and LTV, so you can see what's actually driving results instead of guessing. Then the Creative Generation Agent makes new creatives from those winning patterns, and once they're live it tracks them automatically, so what you ship feeds the next round. The loop from 'what worked' to 'here's the next one' gets a lot shorter.
Does Segwise only analyze creatives, or can it generate new ones too?
Both. The Creative Generation Agent makes net-new creatives, not just tweaks of old ones, across static, video, and playable formats. It remixes the winning creative elements from your top performers, writes video storyboards, and lets you even edit concepts and creatives by prompting. Everything it builds is grounded in your own performance data, so you're confidently scaling what already works instead of starting from a blank page.
How is this different from manual tagging or the dashboards I already have?
Manual tagging is slow and can be inconsistent, and most BI dashboards expect you to do the analysis yourself. Segwise's Creative Tagging Agent watches and auto-tags every creative element in your ads across platforms, then connects those tags to performance data. The Creative Strategy Agent then lets you query your data across platforms down to a tag level, not just the campaign or creative performance. It's also the only tool that tags playable ads if you're in gaming.
How accurate is the AI for my creatives, even if they are niche?
It's built for variety with accuracy in mind. The multimodal AI can consume video, audio, image, and text together and then tag elements including hooks, CTAs, characters, emotions, products, visual styles and more. If something is specific to your game, app, or brand, you can add custom tags for that. Segwise also enriches your creative tag values to keep all tags consistent and accurate for your brand.
Which ad networks and data sources does it connect to?
Segwise supports connections with 15+ ad networks plus MMPs and your own data. On the network side that includes Meta, Google, TikTok, AppLovin/Axon, Unity, Mintegral, Moloco, Reddit, LinkedIn and more; on the MMP side, AppsFlyer, Adjust, Branch, and Singular. It's OAuth-based and no-code, so most teams have their stack connected in minutes with no engineering effort required.
How quickly will I see value?
Within a few hours. Once your sources are connected, Segwise starts watching and tagging your ad creatives and surfacing winning patterns and fatigue signals right away. So you not only get actionable insights, but also brand new, data-backed, production-ready ads within the first few hours of onboarding.
Will my team actually use it, or is it just another ignored tool?
Segwise fits how teams already work. You can ask it questions in plain language, get alerts in Slack or email, run creative reviews, pull reports, get new creatives weekly, and prompt it for edits, all in one place. Media buyers and the creative team work off the same data, so it settles arguments instead of becoming one more dashboard nobody opens.
I manage multiple brands or clients. Can one platform handle that?
Yes. Segwise supports multiple apps, brands, or client accounts in one workspace, each kept in its own context. Agencies and portfolio teams can compare across accounts and prove creative ROI without ever mixing one client's data into another's.
Is my data and creative IP safe?
Your data and creatives stay in your own workspace and power only your account, never a shared model and never another customer. Segwise is SOC 2 Type II compliant, with your data isolated to your workspace.
What if it does not work for my specific situation?
Try it first. You get access to a 7 day free trial with no credit card commitment and no engineering involvement. Connect a focused set of networks, see whether it tells you something useful about your creatives, get data-backed ads, and walk away if you're not happy with the results. Nothing to commit to up front.
See what Segwise generates from your creative data.
Connect your accounts and turn your winning patterns into ads you can test next. Start with a 7-day free trial, no credit card or engineering work required.