Creative Intelligence
Creative intelligence that turns your data into winning ads.
Segwise analyzes every creative you run, connects it to performance across 15+ ad networks and MMPs, surfaces exactly what is winning and why, then generates your next winners. Creative intelligence for the whole loop, from understanding what works to making what works next.
From understanding what works to generating what works next.
See every creative you run
Segwise's multimodal AI watches every image, video, and playable and tags each creative element the ad networks care about: hooks, characters, CTAs, emotions, on-screen text, and more. It is the structured data layer under everything else, with no manual tagging.
Understand what actually drives performance
Every tag is connected to spend, ROAS, CPA, and LTV across 15+ ad networks and your MMP, so you see which creative elements move the numbers, not just which campaigns spent. This is creative-level intelligence, the layer traditional analytics never reach.
Ask anything, get a straight answer
The Creative Strategy Agent has full context on every creative, every metric, and every competitor. Ask what is working, what to cut, or what to test next in plain language, and get an evidence-backed answer or a ready-to-share report, no dashboards to build.
Know what your competitors are running
Segwise tags and decodes competitor ads with the same AI, then runs a gap analysis: the angles they overuse and the white space you can own. Your strategy accounts for the whole market, not just your own account.
Generate your next winners, then learn from them
The Creative Generation Agent turns your winning patterns into net-new static, video, and playable ads, plus the scene-by-scene storyboards and creative briefs behind them, ready to generate here or hand to your creative team. Every ad that goes live is tagged and tracked, so its results feed the next round. Every ad you run makes the next one smarter.
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
SOC 2 Type II compliant. Your data is safe with us.Why performance teams choose Segwise for creative intelligence
One platform, not six tools
Tagging, analytics, strategy, competitor tracking, fatigue, and generation in one loop, instead of stitching together point tools that do not talk to each other.
Creative-level, not campaign-level
See which hooks, CTAs, and visuals drive ROAS, the detail campaign dashboards and MMPs never reach.
Grounded in your own data
Every answer and every generated ad is built from what actually wins for you, across 15+ ad networks and your MMP.
It compounds
Every creative you run is tagged, tracked, and fed back in, so the intelligence, and your win rate, improves with every round.
Multimodal and playable-ready
Reads video, audio, image, and text together, and is the only platform that tags interactive playable ads.
Set up in minutes
No-code integrations connect your whole stack in minutes and your history imports automatically, no engineering required.
Frequently asked questions
What is creative intelligence?
Creative intelligence is knowing which parts of your creative actually drive performance, and using that to make more of what works. Every ad becomes structured data, with each hook, CTA, character, and format tagged and tied to spend, ROAS, and LTV, so creative decisions are backed by evidence instead of taste. In Segwise it runs as a loop: understand what wins, generate the next winners, track them, and repeat.
How is Segwise different from creative analytics tools?
Analytics tools report campaign and creative metrics. Segwise analyzes the creative itself, tags every element, connects it to performance across 15+ networks and your MMP, answers questions in plain language, tracks competitors, and generates your next ads. Analytics is one part of it, not the whole thing.
Do I have to use every agent?
No. Each capability works on its own, but they are built to compound. The Creative Tagging Agent feeds the analytics and the Creative Strategy Agent, which feed the Creative Generation Agent, whose output is tracked and fed back in. The more of the loop you use, the smarter it gets.
What does Segwise connect to?
15+ ad networks including Meta, Google, TikTok, Snapchat, AppLovin, Unity, and Moloco, plus MMPs like AppsFlyer, Adjust, and Singular. Setup is no-code and takes minutes, no engineering required.
How fast do I see value?
Within a few hours. Once your sources are connected, Segwise imports your history and auto-tags your past creatives, so winning patterns and fatigue signals surface the same day, and your first set of data-backed creatives lands the same day too.
Put creative intelligence to work on your ad data.
Explore more
More Segwise features
Creative Analytics
See what actually drives ROAS!
ExploreCreative Tagging
Stop manual tagging of creatives!
ExploreCreative Strategy Agent
Your always on creative strategist
ExploreFatigue Tracking
Track signs of creative fatigue
ExploreAI Creative Generation
Auto generate winning ad creative variations based on your data!
ExploreCompetitor Tracking