Mobile Games

Stop spending time tagging creative elements

Tired of spreadsheets full of creative tags like headline text, influencer traits, and more? Our AI handles the tagging automatically and shows you what's actually working.

Segwise creative analytics dashboard for a mobile game

40Hrs

Saved

2.3x

Better ROAS

~$50K

Saved on fatigue

How Segwise Helps Game Studios Scale Winning Creatives

Segwise automatically tagging mobile game ad creatives

No more manual tagging

We handle the boring stuff automatically

Connect your ad accounts once and we'll automatically pull all your creatives and performance data. Everything gets tagged and analyzed without you lifting a finger.

Creative elements ranked by installs in Segwise

See what actually drives installs

Finally understand why some creatives work over others.

Know if your "Only 1% can solve this" hooks work better than "Beat this level" for your puzzle game. Or which influencer and influencer trait drives more installs.

Winning creative patterns surfaced across a game's ad library in Segwise

Find patterns across all your creatives

Spot what's working at scale

Maybe all your best-performing ads have a specific type of dialogue, or certain CTAs consistently driving lower CPI. We'll show you all the winning patterns immediately.

Creative fatigue alert for a declining game ad in Segwise

Get warned when things stop working

Catch fatigue before your performance tanks

When your top creative starts declining, you'll know immediately. Plus we'll suggest what to try next based on what's working.

15+ networks & data sources

No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.

  • Meta integration
  • Google integration
  • TikTok integration
  • AppLovin integration
  • Unity integration
  • Moloco integration
  • AppsFlyer integration
  • ironSource integration
  • Snapchat integration
  • Adjust integration
  • Reddit integration
  • Taboola integration
  • Axon integration
  • LinkedIn integration
AICPA SOC 2 Type 2 certifiedSOC 2 Type 2 certified — your data is safe with us

Frequently asked questions

What if I have creative elements specific to my game?

Segwise's AI tags standard creative elements out of the box, and you can add custom tags for anything specific to your game — hooks, characters, gameplay moments, or mechanics — so reporting matches how your team thinks about creative.

How fast do I get insights?

Connect your ad accounts once and Segwise automatically pulls and tags your historical creatives, so you start seeing winning patterns and fatigue signals within your first week.

Does this work with all ad networks?

Yes. Segwise integrates with 15+ ad networks and MMPs — including Meta, Google, TikTok, AppLovin, Unity, Mintegral and Moloco — with no-code setup.

Ready to ditch the spreadsheets?