ironSource Integration
ironSource creative analytics for rewarded ads and playables
ironSource, Unity's SDK gaming network, reports installs, not which playable or rewarded beat earned them. Segwise is the only platform that tags playables, mapping every element to ROAS, CPA, and LTV.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative analytics
Creative Strategy Agent
Ask your ironSource creative data in plain language
"Which playable mechanic retains best?" "Do rewarded videos or interstitials drive stronger ROAS this month?" The Creative Strategy Agent holds full context on your ironSource data and answers plainly, with the numbers behind it.
Creative Tagging Agent
Tag every ironSource element, including playables
Segwise's multimodal AI reads video, image, audio, and text together and, uniquely, tags playable ads. It tags playable mechanics, rewarded-video hooks, interstitial beats, and end-card CTAs, then maps each to ROAS, CPA, and LTV.
Creative Generation Agent
Generate new ironSource creatives from your winners
Once Segwise knows which mechanics and hooks drive ROAS, the Generation Agent builds new static, video, and playable variations plus storyboards around those patterns. Export ready to upload.
50%
Higher ROAS
Teams that find their winning ironSource mechanics and cut fatiguing creatives early improve ROAS by up to 50%.
20 hrs
Saved per week
AI tagging and plain-language querying replace the manual reporting a gaming UA team does by hand each week.
Playables
Fully tagged
Segwise is the only platform that tags playable ads, so your ironSource playables get the same element-level analysis as video and static.
Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for IronSource
Catch ironSource fatigue in always-on UA
Continuous gaming UA burns creative fast. As engagement drops the auction lifts your CPMs and CPI climbs before ROAS visibly cracks. Segwise tracks the performance trend on every active creative and alerts you on Slack or email before budget is wasted.
Build ironSource reports your team actually reads
Assemble dashboards around ROAS by playable mechanic and format for in-app placements, and share live links instead of exporting spreadsheets.
See ironSource next to your MMP and 14 other networks
Segwise joins ironSource spend with attribution from AppsFlyer, Adjust, Branch, or Singular for creative-level ROAS and LTV, and shows ironSource in one view with every other network you run.
Frequently asked questions
What is ironSource creative analytics?
It is measuring which parts of your ironSource creative drive ROAS across playables, rewarded video, and interstitials. Segwise tags every element, playables included, and maps each to ROAS, CPA, and LTV for your in-app placements.
How does Segwise connect to ironSource?
Through OAuth in about five minutes, no API keys or engineering. Segwise imports up to 14 days of history on the free trial and up to 3 months on paid plans, then keeps syncing automatically.
Does Segwise tag ironSource playables?
Yes. Segwise is the only platform that tags playable ads, so the mechanics, hooks, and end cards in your ironSource playables get the same element-level analysis as video and static.
Which ironSource formats and elements does Segwise tag?
Rewarded video, interstitials, playables, and end cards. The multimodal AI tags mechanics, hooks, pacing, audio, and CTAs and connects each to ROAS, CPA, and LTV.
Can Segwise generate new ironSource creatives?
Yes. The Generation Agent finds the winning patterns in your tagged ironSource data and generates new static, video, and playable variations plus storyboards, ready to upload.
What does the 7-day free trial include?
Full access to all four agents, every integration including ironSource, AI Chat, creative generation, and fatigue detection, with historical data imported automatically. No credit card required.
See which ironSource creatives actually drive ROAS
Connect ironSource in about five minutes. Segwise tags every element, playables included, maps it to revenue, and generates your next winners.
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