Glossary
What is Video Completion Rate ?
Video completion rate (VCR) is the percentage of video ad views that are watched to completion, measuring how well the full creative holds viewer attention.
Overview
Video Completion Rate: Definition & Meaning | Segwise Glossary
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Overview
Video completion rate (VCR) is the percentage of video ad views that are watched to completion, measuring how well the full creative holds viewer attention.
Video Completion Rate : Full Definition Video completion rate measures the share of video ad plays watched to 100% (or a defined threshold like 75%).
It's the full-funnel attention metric for video creative, where thumb stop rate and hook rate measure early retention, VCR measures whether the entire message was received.
A 6-second bumper ad will naturally achieve much higher VCR than a 30-second narrative ad.
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