Glossary
What is Hook Rate ?
Hook rate measures what percentage of viewers who started watching a video continued past the 3-second mark, assessing how well your opening retains initial attention.
Overview
Hook Rate: Definition & Meaning | Segwise Glossary
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Overview
Hook rate measures what percentage of viewers who started watching a video continued past the 3-second mark, assessing how well your opening retains initial attention.
Hook Rate : Full Definition Hook rate is calculated as 3-second video views divided by total video plays (not impressions).
While thumb stop rate measures whether a user pauses their scroll at all, hook rate measures retention among those who've already started watching.
It captures the quality of your hook for people who gave your ad a chance.
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Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
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Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
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Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.