Glossary
What is Thumb Stop Rate ?
Thumb stop rate measures the percentage of people who pause their scroll to watch your video ad, indicating how compelling your hook is.
Overview
Thumb Stop Rate: Definition & Meaning | Segwise Glossary
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Overview
Thumb stop rate measures the percentage of people who pause their scroll to watch your video ad, indicating how compelling your hook is.
Thumb Stop Rate : Full Definition Thumb stop rate (TSR) is the ratio of 3-second video views to total impressions.
It measures how effectively the first 3 seconds of your video ad stop a user from scrolling past.
A high thumb stop rate means your opening, whether it's a bold visual, a provocative question, or an unexpected moment, is compelling enough to interrupt passive scrolling behavior.
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