Glossary
What is Click-Through Rate (CTR) ?
Click-through rate (CTR) is the percentage of ad impressions that result in a click, measuring how effectively your creative drives intent to act.
Overview
Click-Through Rate (CTR): Definition & Meaning | Segwise Glossary
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Overview
Click-through rate (CTR) is the percentage of ad impressions that result in a click, measuring how effectively your creative drives intent to act.
Click-Through Rate (CTR) : Full Definition Click-through rate is the ratio of clicks to impressions, expressed as a percentage.
CTR varies enormously by placement, format, and audience.
A 2% CTR on a Meta feed placement might be excellent, while the same rate on a Google Search ad would be mediocre.
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