Glossary
What is Conversion Rate ?
Conversion rate measures the percentage of users who complete a desired action at each stage of the acquisition funnel, from impression to install to in-app event.
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Conversion Rate: Definition & Meaning | Segwise Glossary
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Overview
Conversion rate measures the percentage of users who complete a desired action at each stage of the acquisition funnel, from impression to install to in-app event.
Conversion Rate : Full Definition Conversion rate measures the percentage of users who move from one funnel stage to the next: impression to click (CTR), click to install (CVR), install to registration, registration to purchase.
Each stage has its own conversion rate, and the product of all stages determines end-to-end acquisition efficiency.
In mobile UA, 'conversion rate' most commonly refers to click-to-install rate (CVR), the percentage of users who click an ad and then install the app.
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