Glossary
What is Cost Per Install (CPI) ?
CPI is the average amount spent in advertising to generate one app install. It's the most common efficiency metric in mobile user acquisition.
Overview
Cost Per Install (CPI): Definition & Meaning | Segwise Glossary
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Overview
CPI is the average amount spent in advertising to generate one app install.
It's the most common efficiency metric in mobile user acquisition.
Cost Per Install (CPI) : Full Definition Cost per install (CPI) measures how much an advertiser pays, on average, for each app install delivered by their ad campaigns.
It's the primary efficiency metric for top-of-funnel mobile UA, the cost to fill the acquisition funnel with new users.
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Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.