Glossary
What is Return on Ad Spend (ROAS) ?
ROAS measures revenue generated for every dollar spent on advertising, serving as the primary efficiency metric for paid user acquisition.
Overview
Return on Ad Spend (ROAS): Definition & Meaning | Segwise Glossary
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Overview
ROAS measures revenue generated for every dollar spent on advertising, serving as the primary efficiency metric for paid user acquisition.
Return on Ad Spend (ROAS) : Full Definition Return on Ad Spend (ROAS) is the ratio of revenue attributable to advertising to the cost of that advertising.
A ROAS of 3x means every $1 spent on ads generated $3 in revenue.
It is the most important top-level efficiency metric for paid UA because it directly connects creative and targeting decisions to business outcomes.
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Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.