Glossary
What is Lifetime Value (LTV) ?
LTV is the total net revenue a user is expected to generate over the full course of their relationship with your app, used to determine how much you can profitably spend to acquire them.
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Lifetime Value (LTV): Definition & Meaning | Segwise Glossary
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Overview
LTV is the total net revenue a user is expected to generate over the full course of their relationship with your app, used to determine how much you can profitably spend to acquire them.
Lifetime Value (LTV) : Full Definition Lifetime value (LTV), also called customer lifetime value (CLV), is a prediction of the total revenue a single user will generate from the moment of acquisition until they churn.
For mobile apps, LTV is typically measured at D7, D30, D90, and D365 milestones, with LTV curves modeled forward from observed early behavior.
LTV is the ceiling on profitable acquisition costs.
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