Glossary
What is Average Revenue Per User (ARPU) ?
ARPU measures the average revenue generated per user over a specific time period, reflecting monetization efficiency across your user base.
Overview
Average Revenue Per User (ARPU): Definition & Meaning | Segwise Glossary
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Overview
ARPU measures the average revenue generated per user over a specific time period, reflecting monetization efficiency across your user base.
Average Revenue Per User (ARPU) : Full Definition Average Revenue Per User (ARPU) divides total revenue by total active users in a given period.
For mobile apps, ARPU is typically calculated over daily, monthly, or cohort-based windows.
It captures the average monetization value of each user and is a key input into LTV projections.
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