Glossary
What is Video Ads ?
Video ads are the dominant format in mobile advertising, using motion, sound, and narrative to communicate product value within 6–60 seconds.
Overview
Video Ads: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
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Overview
Video ads are the dominant format in mobile advertising, using motion, sound, and narrative to communicate product value within 6–60 seconds.
Video Ads : Full Definition Video ads are linear video-based advertisements served within mobile apps and social feeds.
They range from 6-second bumpers (unskippable awareness) to 15–30 second direct-response videos optimized for install or purchase, to longer-form 60-second narrative ads for brand building.
In mobile UA, the most commonly used video formats are 15-second and 30-second vertical video (9:16 aspect ratio) optimized for feed placements on TikTok, Instagram, and Meta.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.