Glossary
What is Rewarded Ads ?
Rewarded ads are opt-in video advertisements where users voluntarily watch a full ad in exchange for an in-app reward, like extra lives, virtual currency, or premium content.
Overview
Rewarded Ads: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
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Overview
Rewarded ads are opt-in video advertisements where users voluntarily watch a full ad in exchange for an in-app reward, like extra lives, virtual currency, or premium content.
Because the engagement is voluntary, rewarded ads achieve the highest completion rates of any mobile ad format, typically 85–95% view-through rate.
Rewarded ads are a win-win-win: users get value without paying, publishers monetize non-paying users, and advertisers get guaranteed full-video views from voluntarily engaged users.
The format is particularly effective for advertising games to game players, the audience has already self-selected as mobile gamers.
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