Glossary
What is Lookalike Audience ?
A lookalike audience is a targeting tool that finds new users who share similar characteristics with your existing high-value users, enabling scaled prospecting.
Overview
Lookalike Audience: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
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Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
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Overview
A lookalike audience is a targeting tool that finds new users who share similar characteristics with your existing high-value users, enabling scaled prospecting.
Lookalike Audience : Full Definition A lookalike audience is created by feeding a seed audience, typically your best existing users, highest-LTV customers, or completed-purchase customers, into a platform's audience modeling algorithm.
The algorithm analyzes the characteristics of the seed audience and finds new users across its database who share similar behavioral and demographic profiles.
Meta's Lookalike Audiences are the most widely used: you provide a Custom Audience seed (e.g., top 1,000 payers from your MMP) and Meta builds a scaled audience of millions of similar users across Facebook and Instagram.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.