Glossary
What is Retargeting ?
Retargeting serves ads to users who have previously interacted with your app or website, re-engaging lapsed users or moving near-converters down the funnel.
Overview
Retargeting: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
Page Highlights
What this page covers
Key sections
Overview
Retargeting serves ads to users who have previously interacted with your app or website, re-engaging lapsed users or moving near-converters down the funnel.
Why Retargeting matters Retargeting users who already know your product requires less persuasion than acquiring new users, and typically achieves 3–8x lower CPA than prospecting campaigns.
Reactivating a churned user who completed onboarding is significantly cheaper than acquiring and onboarding a new one.
Most efficient UA strategies allocate a portion of budget to retargeting as the highest-ROAS layer of the paid mix.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.