Glossary

What is Deep Linking ?

Deep linking routes users directly to a specific screen inside an app from an ad or link, rather than dropping them on the app's home screen.

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Overview

Deep Linking: Definition & Meaning | Segwise Glossary

A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.

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Structure creative elements so patterns can be compared across campaigns.

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Deep Linking : Full Definition
Why Deep Linking matters
Frequently asked questions
Related terms
See which creative elements drive your best ROAS

Overview

Deep linking routes users directly to a specific screen inside an app from an ad or link, rather than dropping them on the app's home screen.

Deep Linking : Full Definition A deep link is a URL that opens a specific location inside a mobile app rather than the app's home page.

Clicking a deep link in an ad for a shoe sale takes you directly to that sale's page inside the app, not to the app's home screen where you'd have to navigate there yourself.

Deferred deep linking extends this capability to users who don't have the app installed yet.

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Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.

Tag every creative element automatically

Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.

Connect tags to ROAS and LTV

Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.