Glossary
What is Deep Linking ?
Deep linking routes users directly to a specific screen inside an app from an ad or link, rather than dropping them on the app's home screen.

Overview
Deep Linking: Definition & Meaning | Segwise Glossary
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Overview
Deep linking routes users directly to a specific screen inside an app from an ad or link, rather than dropping them on the app's home screen.
Deep Linking : Full Definition A deep link is a URL that opens a specific location inside a mobile app rather than the app's home page.
Clicking a deep link in an ad for a shoe sale takes you directly to that sale's page inside the app, not to the app's home screen where you'd have to navigate there yourself.
Deferred deep linking extends this capability to users who don't have the app installed yet.
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