Glossary
What is App Store Optimization (ASO) ?
ASO is the practice of optimizing your App Store and Google Play listing to rank higher in search results and convert more profile visitors into installs.
Overview
App Store Optimization (ASO): Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
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Overview
ASO is the practice of optimizing your App Store and Google Play listing to rank higher in search results and convert more profile visitors into installs.
App Store Optimization (ASO) : Full Definition App Store Optimization (ASO) improves an app's visibility and conversion rate within the App Store (iOS) and Google Play (Android).
It covers two distinct areas: discoverability (ranking higher for relevant search queries) and conversion (turning people who see your listing into people who install).
Discoverability is driven by keyword optimization in your app title, subtitle, and keyword fields on iOS, and your title, short description, and long description on Android.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.