Glossary
What is Apple Search Ads ?
Apple Search Ads (ASA) places app ads in App Store search results and browse placements, reaching high-intent users actively searching for apps.
Overview
Apple Search Ads: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
Page Highlights
What this page covers
Key sections
Overview
Apple Search Ads (ASA) places app ads in App Store search results and browse placements, reaching high-intent users actively searching for apps.
Because placements appear directly in the App Store during active app searches, ASA captures the highest-intent users in the entire mobile advertising ecosystem.
ASA Basic (automated, simple) and ASA Advanced (keyword-based, full control) are the two product tiers.
Advanced allows advertisers to bid on specific keywords, manage match types, and segment campaigns by device and audience.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.