Glossary
What is Cost Per Mille (CPM) ?
CPM is the cost to serve 1,000 ad impressions, reflecting both audience demand and creative quality score from the platform.
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Cost Per Mille (CPM): Definition & Meaning | Segwise Glossary
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Overview
CPM is the cost to serve 1,000 ad impressions, reflecting both audience demand and creative quality score from the platform.
Cost Per Mille (CPM) : Full Definition Cost per mille (CPM), from the Latin 'mille' meaning thousand, is the price an advertiser pays for 1,000 impressions of their ad.
It is the fundamental unit of media buying cost and the denominator in most efficiency calculations.
CPM is not purely a market price, it's co-determined by creative quality.
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