Glossary
What is Ad Frequency ?
Ad frequency is the average number of times a single user sees a specific ad within a given time period.
Overview
Ad Frequency: Definition & Meaning | Segwise Glossary
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Overview
Ad frequency is the average number of times a single user sees a specific ad within a given time period.
Ad Frequency : Full Definition Ad frequency measures how many times a unique user has been served a particular ad.
It's calculated as total impressions divided by unique reach.
A frequency of 4.0 means the average user in your target audience has seen the ad four times.
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