Glossary
What is Cost Per Click (CPC) ?
CPC is the average amount you pay each time a user clicks on your ad, measuring the cost efficiency of driving traffic from paid campaigns.
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Cost Per Click (CPC): Definition & Meaning | Segwise Glossary
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Overview
CPC is the average amount you pay each time a user clicks on your ad, measuring the cost efficiency of driving traffic from paid campaigns.
Cost Per Click (CPC) : Full Definition Cost per click (CPC) is calculated by dividing total ad spend by the total number of clicks received.
It tells you how much each visit to your app store page, landing page, or destination URL is costing you from a given campaign or creative.
CPC is most commonly used in search advertising (Google Search Ads, Apple Search Ads) where the auction is explicitly bid-per-click.
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