Glossary
What is Attribution Window ?
An attribution window is the time period after an ad interaction within which an install or in-app event is credited to that ad.
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Attribution Window: Definition & Meaning | Segwise Glossary
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Overview
An attribution window is the time period after an ad interaction within which an install or in-app event is credited to that ad.
Attribution Window : Full Definition An attribution window (also called a lookback window) defines how long after an ad interaction (a click or an impression) a subsequent install or conversion can be attributed to that ad.
A 7-day click attribution window means that if a user clicks your ad and installs the app within 7 days, that install is credited to the ad.
Attribution windows exist for both click interactions (typically 7–30 days) and view interactions (typically 1–24 hours).
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