Glossary
What is SKAdNetwork (SKAN) ?
SKAdNetwork is Apple's privacy-preserving mobile attribution framework for iOS, which reports campaign-level install and conversion data without revealing individual user identity.
Overview
SKAdNetwork (SKAN): Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
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Overview
SKAdNetwork is Apple's privacy-preserving mobile attribution framework for iOS, which reports campaign-level install and conversion data without revealing individual user identity.
SKAdNetwork (SKAN) : Full Definition SKAdNetwork (SKAN) is Apple's privacy-centric attribution framework introduced as part of the iOS 14+ privacy changes triggered by the App Tracking Transparency (ATT) requirement.
SKAN enables app install attribution without requiring individual user identification or cross-app tracking.
With SKAN, the attribution signal flows from Apple directly to ad networks and then to advertisers, without passing through an MMP's user-level tracking SDK.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.