Glossary
What is Click-Through Attribution ?
Click-through attribution credits an ad for a conversion when a user clicked the ad and then completed the action within the attribution window.
Overview
Click-Through Attribution: Definition & Meaning | Segwise Glossary
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Overview
Click-through attribution credits an ad for a conversion when a user clicked the ad and then completed the action within the attribution window.
Click-through attribution is the highest-confidence attribution signal because the user took a deliberate action (the click) before converting.
It's universally supported across all ad platforms and MMPs and forms the foundation of standard mobile app install attribution.
Most mobile UA campaigns use click-through attribution as their primary model, with a 7-day window being the industry standard.
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