Glossary
What is View-Through Attribution ?
View-through attribution credits an ad for a conversion when a user saw (but did not click) the ad and then converted within the attribution window.
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View-Through Attribution: Definition & Meaning | Segwise Glossary
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Overview
View-through attribution credits an ad for a conversion when a user saw (but did not click) the ad and then converted within the attribution window.
View-Through Attribution : Full Definition View-through attribution (VTA) credits an ad impression, rather than a click, for a subsequent conversion.
If a user sees your ad without clicking, then installs your app independently within the VTA window (typically 1–24 hours), that install is attributed to the viewed ad.
VTA captures the brand awareness and consideration impact of ad exposure that never generates a direct click.
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