Unity Ads Integration
Unity Ads creative optimization for in-game placements and playables
Unity Ads runs rewarded video, playables, and end cards inside gameplay breaks, and they fatigue fast, eroding ROAS. Segwise tags every element, including the playable, so you cut losers and scale winners.
- SOC 2 Type II
- No credit card required
- Setup in minutes

Trusted by creative performance teams at




























Why teams choose Segwise for creative optimization
Creative Strategy Agent
Isolate which in-game beat moved ROAS and set alerts on new tests
Asset clustering separates which single change, a new playable hook, a different end card, a reworked rewarded moment, moved your ROAS. Set success criteria on every new Unity Ads creative and get a Slack or email alert when it clears or misses.


Creative Generation Agent
Scale the in-game winners and generate more
Segwise identifies which Unity Ads playables and rewarded moments drive ROAS, then the Generation Agent builds new playable, video, and static variations around them, ready to upload, so your next unit starts from what already holds players in the break.
Creative Tagging Agent
Tag every Unity Ads element, playables included
Segwise multimodal AI tags hooks, gameplay beats, rewarded moments, and end-card CTAs, and is the only platform that tags playable ads. When a creative fades you see which in-game step tired out, so you rework that beat, not the whole unit.

50%
Higher ROAS
Teams that catch fatigue early and cut declining creatives before budget burns improve ROAS by up to 50%.
20 hrs
Saved per week
Automated fatigue alerts and creative analysis replace the manual monitoring a UA or creative team does by hand each week.
4
AI agents working together
Four agents run your Unity Ads loop, from catching fatigue in gameplay breaks to generating the next playable, ready to upload.

Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for Unity Ads
Catch Unity Ads fatigue before ROAS erodes
Rewarded and interstitial creatives run at high frequency inside gameplay, so engagement and ROAS decay before you notice. Segwise monitors every live Unity Ads creative for declining performance and alerts you on Slack or email ahead of the crash, in time to refresh the playable hook or end card.
Cut the Unity Ads creatives quietly draining budget
Segwise scores every live Unity Ads creative on ROAS, CPI, and CPA and surfaces the losers so you pause them fast. In gaming UA that runs continuously, catching a fading in-game unit early is real budget saved.
See Unity Ads beside your MMP and 14 other networks
Segwise joins Unity Ads delivery with MMP attribution and lines it up against every other gaming network in one view, so you optimize on real D7 ROAS and LTV and move budget to whichever network's creative is still earning.
Frequently asked questions
What is Unity Ads creative optimization?
It is getting more from live Unity Ads spend across in-game placements: catching playables and rewarded video as they fatigue, cutting losers before ROAS erodes, and scaling the beats that hold players in the break. Segwise reads every Unity Ads creative, including playables.
Does Segwise optimize Unity Ads playables?
Yes. Segwise is the only platform that tags playables, so it reads each interactive step and end card on your Unity Ads creatives and maps it to ROAS. Your optimization covers the format doing most of the work in-game.
How does Segwise catch Unity Ads creative fatigue?
In-game creatives run at high frequency, so engagement and ROAS decay before it is obvious. Segwise monitors every live Unity Ads creative and alerts you on Slack or email ahead of the crash, in time to refresh the playable or end card.
How does Segwise connect to Unity Ads?
Through OAuth in about five minutes, no API keys or engineering. Segwise imports up to 14 days of historical creative data on the free trial and up to 3 months on paid plans, then keeps syncing.
Can Segwise generate new Unity Ads creatives?
Yes. The Generation Agent builds new playable, video, and static variations plus storyboards from the beats driving ROAS in your account, ready to upload.
What does the 7-day free trial include?
Full access for 7 days, no credit card: playable tagging, ROAS scoring, fatigue alerts, asset clustering, AI Chat, generation, and all 15+ network and MMP integrations.
Keep your Unity Ads creatives earning inside the break
Connect Unity Ads in five minutes. Segwise tags every playable, flags the fade, cuts losers, and generates your next in-game winners.
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