DV360 Integration
DV360 creative optimization across display, video, and CTV
DV360 spans display, video, YouTube, and CTV, so a tired asset drifts blended cost up unnoticed. Segwise watches every live DV360 creative, catching the fade so you cut losers and scale winners.
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- Setup in minutes

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Why teams choose Segwise for creative optimization
Creative Strategy Agent
Isolate which creative moved ROAS and set alerts on new tests
Asset clustering separates which single creative or treatment moved results across your DV360 placements, so scale and cost changes trace to a real cause. Set success criteria on every new creative and get a Slack or email alert when it clears or misses.


Creative Generation Agent
Scale winning creatives across every format
Segwise identifies which DV360 creatives drive results, then the Generation Agent builds new display, video, and variation sets around them, exported in the many sizes DV360 needs and ready to upload, so scaling a winner across placements does not mean rebuilding it by hand.
Creative Tagging Agent
Tag every DV360 creative across formats
Segwise multimodal AI tags hooks, messaging, visuals, and CTAs across your display, video, and CTV creatives and maps each to ROAS, CPA, and LTV, so across a sprawling account you can see which specific creative to refresh.

50%
Higher ROAS
Teams that catch fatigue early and cut declining creatives before budget burns improve ROAS by up to 50%.
20 hrs
Saved per week
Automated fatigue alerts and creative analysis replace the manual monitoring a UA or creative team does by hand each week.
15+
Networks and MMPs
Optimize DV360 in one view alongside 15+ ad networks and MMPs, so budget follows the creative that earns across your entire programmatic mix.

Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for DV360
Catch DV360 fatigue hiding across placements
At DV360's scale a fatiguing creative keeps serving across many placements and sizes, so waste hides in the blend and your cost drifts up before any one line item looks bad. Segwise tracks the performance trend on every live creative across formats and alerts you on Slack or email in time to refresh.
Cut the DV360 creatives quietly draining budget
Segwise scores every live DV360 creative on ROAS and CPA and surfaces the losers hiding across placements, so you pause them fast instead of letting a tired banner or video keep spending in the corners of the account.
See DV360 beside your MMP and 14 other networks
Segwise joins DV360 delivery with MMP attribution and lines it up against every other network in one view, so you optimize on real ROAS and LTV and move budget to whichever channel's creative is still earning.
Frequently asked questions
What is DV360 creative optimization?
It is getting more from live DV360 spend across display, video, YouTube, and CTV: catching creatives as they fatigue, cutting the losers hiding across placements, and scaling winners across formats. Segwise reads every DV360 creative and tells you what to refresh, pause, or push.
Why is fatigue hard to catch on DV360?
DV360's scale and many placements mean a tired creative keeps serving in corners of the account while your blended cost drifts up, so no single line item looks broken. Segwise tracks each creative across formats and surfaces the fade before it spreads.
How does Segwise catch DV360 creative fatigue?
Segwise tracks the performance trend on every live DV360 creative across formats and alerts you on Slack or email as engagement slips, in time to refresh before your CPA climbs across placements.
How does Segwise connect to DV360?
Through OAuth in about five minutes, no API keys or engineering. Segwise imports up to 14 days of historical creative data on the free trial and up to 3 months on paid plans, then keeps syncing.
Can Segwise generate new DV360 creatives?
Yes. The Generation Agent builds new display and video variations from the creatives working in your account, exported in the many sizes DV360 needs, ready to upload.
What does the 7-day free trial include?
Full access for 7 days, no credit card: creative tagging, ROAS scoring, fatigue alerts, asset clustering, AI Chat, generation, and all 15+ network and MMP integrations.
Find the DV360 waste hiding across placements
Connect DV360 in five minutes. Segwise flags fading creatives across formats, cuts losers, and generates winners in every size.
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