For Mobile Apps
Creative analytics for always-on UA at scale
Always-on UA burns creative fast and fatigues winners quickly. Segwise tags every element, including playables no other platform tags, and maps each to D7 ROAS and LTV so you scale winners before they tire.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative analytics
Creative Strategy Agent
Ask which gameplay hooks drive D7 ROAS
"Which first-scene hook retains best to D7?" "Which playable mechanic drives the strongest ROAS this week?" The Creative Strategy Agent holds full context across your networks and answers plainly, numbers included.
Creative Tagging Agent
Tag gameplay footage, hooks, and playables
Segwise's multimodal AI reads video, image, audio, and text together and, uniquely, tags playable ads. It tags gameplay hooks, first scenes, playable mechanics, and CTAs across your UA creative, then maps each to D7 ROAS, CPA, and LTV.
Creative Generation Agent
Generate high volume from your winning patterns
Once Segwise sees which hooks and mechanics win, the Generation Agent builds new static, video, and playable variations plus storyboards fast, so you keep the volume always-on UA demands. Export ready to upload.
50%
Higher ROAS
App teams that scale their winning gameplay hooks and cut fatiguing creatives early improve ROAS by up to 50%.
20 hrs
Saved per week
AI tagging and plain-language querying replace the manual creative reporting a gaming UA team does by hand each week.
Playables
Fully tagged
Segwise is the only platform that tags playable ads, so your playables get the same element-level D7 ROAS analysis as gameplay video.
Built for Mobile Apps
Catch fatigue that always-on UA creates
Continuous targeting burns creative quickly. As engagement falls, CPMs rise and CPI climbs before D7 ROAS visibly drops. Segwise tracks the trend on every active creative and alerts you on Slack or email days before performance crashes.
Map every element to D7 ROAS and LTV
Connect your MMP and Segwise ties each gameplay hook, mechanic, and CTA to D7 ROAS, LTV, and retention, so you scale creatives that bring high-value players, not just cheap installs.
Track competitor game ads on Meta
Segwise tracks competitor ads on Meta, Facebook and Instagram, and tags them with the same multimodal AI, so you can study rival gameplay hooks and offers. Competitor tracking currently covers Meta, with more platforms in development.
Frequently asked questions
How does creative analytics help mobile apps and games?
It shows which gameplay hooks, playable mechanics, and CTAs drive D7 ROAS at UA scale. Segwise tags every element, playables included, maps each to D7 ROAS and LTV, and helps you find and scale winning patterns across gaming networks.
Does Segwise really tag playable ads?
Yes. Segwise is the only platform that tags playables, so the interactive mechanics that carry so much mobile UA get the same element-level analysis as gameplay video and static creative.
How does Segwise handle the high creative volume of always-on UA?
It automates tagging across every creative and every network, and the Generation Agent turns your winners into new variations fast, so you sustain the volume UA demands without manual analysis becoming the bottleneck.
How does it connect creative to D7 ROAS?
By joining your ad-network delivery with MMP attribution like AppsFlyer, Adjust, Branch, or Singular, Segwise ties each element to D7 ROAS, LTV, and retention, not just install counts.
Can I track competitor game ads?
Yes, on Meta. Segwise tracks competitor ads on Facebook and Instagram and tags them the same way. Competitor tracking currently supports Meta, with more platforms in development.
What does the 7-day free trial include?
Full access to all four agents, AI Chat, generation, multimodal tagging including playables, fatigue detection, and every integration. No credit card required, with historical data imported when you connect.
Find the gameplay hooks that drive D7 ROAS
Connect your gaming networks and MMP in about five minutes. Segwise tags every element, playables included, and generates winners at UA scale.
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