IronSource Integration
ironSource creative optimization for interstitials, rewarded video, and playables
On ironSource, now part of Unity, playables and rewarded video fatigue fast at high frequency. Segwise tags every element, including the playable, catching the fade so you cut losers and scale winners.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative optimization
Creative Strategy Agent
Isolate which in-app beat moved ROAS and set alerts on new tests
Asset clustering separates which single change, a new playable hook, a different end card, a reworked rewarded moment, moved your ROAS. Set success criteria on every new ironSource creative and get a Slack or email alert when it clears or misses.
Creative Generation Agent
Scale the winning playables and generate more
Segwise finds which ironSource interactive beats and rewarded-video moments drive ROAS, then the Generation Agent builds new playable, video, and static variations around them, ready to upload. Your next ironSource creative starts from what already works in-app.
Creative Tagging Agent
Tag every ironSource element, playables included
Segwise multimodal AI tags hooks, gameplay beats, rewarded-video moments, and end-card CTAs, and is the only platform that tags playable ads. When a creative fades you see which in-app step tired out, so you rework that beat, not the whole unit.
50%
Higher ROAS
Teams that catch fatigue early and cut declining creatives before budget burns improve ROAS by up to 50%.
20 hrs
Saved per week
Automated fatigue alerts and creative analysis replace the manual monitoring a UA or creative team does by hand each week.
Halve
Production time
Generating a new ironSource playable from a proven beat halves the time to your replacement, so always-on UA never runs dry.
Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for IronSource
Catch ironSource fatigue before ROAS quietly slides
In always-on gaming UA your ironSource playables and rewarded videos run constantly, so engagement and ROAS decay before it shows. Segwise monitors every live creative for declining performance and alerts you on Slack or email days ahead of the crash, so you refresh the interactive hook or end card in time.
Cut the ironSource creatives quietly draining budget
Segwise scores every live ironSource creative on ROAS, CPI, and CPA and surfaces the losers so you pause them fast. Across always-on UA that never stops spending, catching a fading playable early is budget you keep.
See ironSource beside your MMP and 14 other networks
Segwise joins ironSource delivery with MMP attribution and lines it up against every other gaming network in one view, so you optimize on real D7 ROAS and LTV and move budget to whichever network's creative is still earning.
Frequently asked questions
What is ironSource creative optimization?
It is getting more from live ironSource spend in always-on gaming UA: catching playables and rewarded video as they fatigue, cutting losers before ROAS slides, and scaling the beats that earn. Segwise reads every ironSource creative, including playables, and tells you what to refresh, pause, or push.
Does Segwise optimize ironSource playable ads?
Yes. Segwise is the only platform that tags playables, so it reads each interactive step and end card on your ironSource creatives and maps it to ROAS. Your optimization decisions cover the format doing most of the work in-app.
How does Segwise catch ironSource creative fatigue?
High-frequency always-on buying decays engagement and ROAS before it is obvious. Segwise monitors every live ironSource creative and alerts you on Slack or email days before the crash, in time to refresh the hook or end card.
How does Segwise connect to ironSource?
Through OAuth in about five minutes, no API keys or engineering. Segwise imports up to 14 days of historical creative data on the free trial and up to 3 months on paid plans, then keeps syncing.
Can Segwise generate new ironSource creatives?
Yes. The Generation Agent builds new playable, video, and static variations plus storyboards from the beats driving ROAS in your account, ready to upload.
What does the 7-day free trial include?
Full access for 7 days, no credit card: playable tagging, ROAS scoring, fatigue alerts, asset clustering, AI Chat, generation, and all 15+ network and MMP integrations.
Keep your ironSource UA ahead of fatigue
Connect ironSource in five minutes. Segwise tags every playable, flags the fade, cuts losers, and generates your next in-app winners.
Explore more
Creative Optimization for other channels & teams
Creative Optimization
Creative Optimization for Adjust
Optimize creatives on real Adjust revenue: catch fatigue behind cheap installs, cut losers, scale by ROAS and LTV. 7-day free trial.
View pageCreative Optimization
Creative Optimization for AppLovin
Optimize AppLovin spend: catch playable and rewarded-video fatigue, cut losers, protect D7 and D30 ROAS. 7-day free trial.
View pageCreative Optimization
Creative Optimization for AppsFlyer
Optimize creatives on real AppsFlyer revenue: catch fatigue that hides behind cheap installs, cut losers, scale by LTV. 7-day free trial.
View pageCreative Optimization
Creative Optimization for Bidease
Optimize Bidease spend: sharpen RTB with strong creative signal, catch fatigue, cut losers, scale winners. 7-day free trial.
View pageCreative Optimization
Creative Optimization for Branch
Optimize creatives on real Branch revenue and journeys: catch fatigue behind cheap installs, cut losers, scale by LTV. 7-day free trial.
View pageCreative Optimization
Creative Optimization for DV360
Optimize DV360 spend across display, video, and CTV: catch fatigue, cut losers, scale winners across formats. 7-day free trial.
View page