Glossary
What is Performance Marketing ?
Performance marketing is an advertising model where advertisers pay based on measurable outcomes, installs, purchases, leads, rather than impressions or reach.
Overview
Performance Marketing: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
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Overview
Performance marketing is an advertising model where advertisers pay based on measurable outcomes, installs, purchases, leads, rather than impressions or reach.
Performance Marketing : Full Definition Performance marketing refers to paid advertising strategies where spend is directly tied to measurable business outcomes: app installs, purchases, sign-ups, subscriptions, or revenue.
The defining characteristic is accountability, every dollar spent is measured against a specific, quantifiable result.
In mobile app performance marketing, campaigns are typically optimized toward CPI (cost per install), CPA (cost per action), or ROAS (return on ad spend).
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.