Unity Ads Integration
Tag the playables and rewarded video Unity Ads runs in-game
Unity Ads serves rewarded video, interstitials, and playables, which most tools cannot read. Segwise is the only platform that tags playables, labeling the gameplay hook and end card, mapping each to D7 ROAS.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative tagging
Creative Tagging Agent
Tag playables, rewarded, and end cards automatically
Segwise is the only platform that tags playable ads, so its multimodal AI labels the interactive hook, gameplay beat, and end-card CTA and tags your rewarded and interstitial video in the same pass. Every Unity Ads format lands in one tagged dataset with 20+ standard tags applied.
Creative Strategy Agent
Query Unity Ads tags without a spreadsheet
The Creative Strategy Agent answers in plain language against your tagged data. Ask which playable mechanic or end-card style holds the best D7 ROAS in-game and read the answer with the chart behind it.
Creative Generation Agent
Generate playable variations from winning tags
Segwise sees which tagged mechanics earn on Unity Ads and the Generation Agent builds new playable, video, and static variations plus storyboards around them. Export ready to upload to keep gaming UA volume high.
50%
Higher ROAS
Finding winning tagged mechanics and cutting fatiguing playables early lifts Unity Ads ROAS by up to 50%.
20 hrs
Saved per week
Automatic tagging of playables and rewarded video replaces the manual cataloging a gaming UA team does by hand.
Only
To tag playables
Segwise is the only creative platform that tags playable and interactive ads, the core format for Unity Ads.
Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for Unity Ads
Catch fatigue on in-game creative early
Rewarded and playable creative fades as frequency climbs and IPM slips. Segwise ties the decline to specific tags and alerts on Slack or email before D7 ROAS drops and budget burns on a tiring mechanic.
Custom and nomenclature tags for UA volume
Beyond 20+ standard tags, add tags for game feature, level, or test batch, and let nomenclature tagging read your file names. Tag enrichment groups them so a high-volume Unity Ads library stays queryable.
Unity Ads tags beside every source
Your tagged Unity Ads creatives sit with your other networks and MMP under one taxonomy, so a playable-hook tag is comparable across sources without separate exports.
Frequently asked questions
Can Segwise tag Unity Ads playables?
Yes. Segwise is the only platform that tags playable and interactive ads. It labels the interactive hook, gameplay beats, and end-card CTAs inside a playable, alongside rewarded and interstitial video, so every Unity Ads format is in one tagged dataset.
Which Unity Ads creative elements get tagged?
Gameplay hooks, interactive mechanics, characters, scenes, on-screen text, end-card CTAs, voiceover, music, and tone. Segwise ships 20+ standard tags, supports custom tags for game features, and maps each to CPI, IPM, and D7 or D30 ROAS.
How does tagging improve Unity Ads ROAS?
It turns a fast-moving gaming library into structured data. You see which tagged mechanics earn the best D7 ROAS in-game, cut the ones fatiguing early, and generate new playables from the winners. Teams see up to 50% ROAS improvement.
How does Segwise connect to Unity Ads?
Over OAuth in about five minutes, no engineering. It imports up to 14 days of creative history on the free trial and up to 3 months on paid, then tags new Unity Ads creatives as they run.
Can it keep up with high creative volume?
Yes. Tagging is automatic, nomenclature tagging reads your file names, and tag enrichment groups everything into categories, so a large weekly output of Unity Ads creatives stays queryable.
What does the free trial include for creative tagging?
Seven days of full access, no credit card: playable and video tagging, all four agents, the Unity Ads connection, generation, and fatigue detection. Historical creatives import and tag automatically.
Tag every Unity Ads playable, not just the video
Connect Unity Ads in about five minutes. Segwise tags playables, rewarded, and end cards, then maps each tag to D7 ROAS.
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