AppLovin Integration
The only creative tagging that reads your AppLovin playables
Most tools cannot see inside an interactive ad. Segwise is the only platform that tags playables, labeling gameplay hooks and end-card CTAs, then tying each tag to AppLovin D7 and D30 ROAS.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative tagging
Creative Tagging Agent
Tag playables, rewarded video, and end cards automatically
Segwise is the only platform that tags playable ads, so its multimodal AI labels the interactive hook, the tutorial beat, the fail state, and the end-card CTA, then tags your rewarded and interstitial video and static in the same pass. Every gameplay element gets a label instead of a guess.
Creative Strategy Agent
Query your AppLovin tags without a report
With the whole library tagged, ask the Creative Strategy Agent which playable mechanic drives the best D7 ROAS or which end-card style beats your account average, and read the answer with the chart behind it. The tagged data does the work you used to do in a sheet.
Creative Generation Agent
Generate playable variations from winning tags
Once Segwise sees which tagged mechanics and hooks earn on AppLovin, the Generation Agent builds new playable, video, and static variations plus storyboards around those patterns. Export them ready to upload so you keep the high creative volume gaming UA needs.
50%
Higher ROAS
Finding the winning tagged mechanics and cutting fatiguing playables early lifts AppLovin ROAS by up to 50%.
20 hrs
Saved per week
Automatic tagging of playables, rewarded video, and end cards replaces the manual cataloging a gaming UA team does by hand.
Only
To tag playables
Segwise is the only creative platform that tags playable and interactive ads, the core format for AppLovin UA.
Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for AppLovin
Spot fatigue on interactive creatives early
Playables fatigue as impression frequency climbs and IPM slips. Because performance is tied to specific tags, Segwise shows which mechanic is wearing out and alerts on Slack or email before your D7 ROAS drops and budget burns on a dead end card.
Custom and nomenclature tags for high-volume UA
Beyond 20+ standard tags, add your own for game feature, level, or test batch, and let nomenclature tagging read labels from the file names your team already uses. Tag enrichment groups them into categories so a thousand AppLovin creatives stay queryable.
AppLovin tags sit beside every other network
Your tagged AppLovin creatives line up with the rest of your networks and your MMP in one view, so the same playable-hook tag can be compared across sources. One consistent taxonomy instead of a separate export per tool.
Frequently asked questions
Can Segwise really tag AppLovin playable ads?
Yes. Segwise is the only platform that tags playable and interactive ads. Its multimodal AI labels the interactive hook, tutorial beats, fail states, and end-card CTAs inside a playable, alongside your rewarded and interstitial video and static, so every AppLovin format is in one tagged dataset.
Which AppLovin creative elements get tagged?
Gameplay hooks, interactive mechanics, characters, scenes, on-screen text, end-card CTAs, voiceover, music, and emotional tone. Segwise ships 20+ standard tags, supports custom tags for game features or test batches, and maps each one to CPI, IPM, and D7 or D30 ROAS.
How does tagging improve AppLovin ROAS?
It turns a large, fast-moving creative library into structured data. You see which tagged mechanics and hooks earn the best D7 ROAS, cut the ones fatiguing early, and generate new playables from the winning tags. Teams see up to 50% ROAS improvement.
How does Segwise connect to AppLovin?
Over OAuth in about five minutes, no engineering or API keys. It imports up to 14 days of creative history on the free trial and up to 3 months on paid plans, then keeps tagging new AppLovin creatives as they go live.
Can it keep up with high UA creative volume?
Yes. Tagging is automatic, so volume is not a bottleneck. Nomenclature tagging reads labels from your existing file names and tag enrichment groups everything into categories, so even a thousand new AppLovin creatives a week stay queryable.
What does the free trial include for creative tagging?
Seven days of full access with no credit card: playable and video tagging, all four agents, the AppLovin connection, generation, and fatigue detection. Your historical creatives import and start tagging automatically.
Tag every AppLovin playable, not just your videos
Connect AppLovin in about five minutes. Segwise tags playables, rewarded video, and end cards, then maps each tag to D7 ROAS.
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