ironSource Integration
Tag the playables and rewarded video ironSource runs on
ironSource UA runs on rewarded video and playables, which most tools cannot read. Segwise is the only platform that tags playables, mapping the interactive hook and end-card CTA to D7 and D30 ROAS.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative tagging
Creative Tagging Agent
Tag playables, rewarded, and interstitials automatically
Segwise is the only platform that tags playable ads, so its multimodal AI labels the interactive hook, tutorial beat, and end-card CTA and tags your rewarded and interstitial video and static in the same pass. Every ironSource format lands in one tagged dataset.
Creative Strategy Agent
Query ironSource tags without a spreadsheet
The Creative Strategy Agent answers in plain language against your tagged data. Ask which playable mechanic or end-card style holds the best D7 ROAS and read the answer with the chart behind it.
Creative Generation Agent
Generate playable variations from winning tags
Segwise sees which tagged mechanics and hooks earn on ironSource and the Generation Agent builds new playable, video, and static variations plus storyboards around them. Export ready to upload to keep gaming UA volume high.
50%
Higher ROAS
Finding the winning tagged mechanics and cutting fatiguing playables early lifts ironSource ROAS by up to 50%.
20 hrs
Saved per week
Automatic tagging of playables and rewarded video replaces the manual cataloging a gaming UA team does by hand.
Only
To tag playables
Segwise is the only creative platform that tags playable and interactive ads, the core format for ironSource UA.
Integrations
15+ networks & data sources
No matter where your data is stored, Segwise offers seamless, no-code integration with your ad networks and data sources while ensuring enterprise-grade data security.
Built for IronSource
Catch fatigue on interactive creative early
Playables and rewarded video fade as frequency rises and IPM slips. Segwise ties the drop to specific tags and alerts on Slack or email before D7 ROAS falls and budget burns on a tiring mechanic.
Custom and nomenclature tags for UA volume
Beyond 20+ standard tags, add tags for game feature, level, or test batch, and let nomenclature tagging read your file names. Tag enrichment groups them so a high-volume ironSource library stays queryable.
ironSource tags beside every source
Your tagged ironSource creatives sit with your other networks and MMP under one taxonomy, so a playable-hook tag is comparable across sources without separate exports.
Frequently asked questions
Can Segwise tag ironSource playable ads?
Yes. Segwise is the only platform that tags playable and interactive ads. It labels the interactive hook, gameplay beats, and end-card CTAs inside a playable, alongside rewarded and interstitial video and static, so every ironSource format is in one tagged dataset.
Which ironSource creative elements get tagged?
Gameplay hooks, interactive mechanics, characters, scenes, on-screen text, end-card CTAs, voiceover, music, and tone. Segwise ships 20+ standard tags, supports custom tags for game features, and maps each to CPI, IPM, and D7 or D30 ROAS.
How does tagging improve ironSource ROAS?
It turns a fast-moving gaming library into structured data. You see which tagged mechanics earn the best D7 ROAS, cut the ones fatiguing early, and generate new playables from the winners. Teams see up to 50% ROAS improvement.
How does Segwise connect to ironSource?
Over OAuth in about five minutes, no engineering. It imports up to 14 days of creative history on the free trial and up to 3 months on paid, then tags new ironSource creatives as they go live.
Can it keep up with high creative volume?
Yes. Tagging is automatic, nomenclature tagging reads your file names, and tag enrichment groups everything into categories, so even a large weekly output of ironSource creatives stays queryable.
What does the free trial include for creative tagging?
Seven days of full access, no credit card: playable and video tagging, all four agents, the ironSource connection, generation, and fatigue detection. Historical creatives import and tag automatically.
Tag every ironSource playable, not just the videos
Connect ironSource in about five minutes. Segwise tags playables, rewarded, and interstitials, then maps each tag to D7 ROAS.
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