For Mobile Apps
A creative strategist for always-on UA at scale
Always-on UA fatigues creative fast, and which gameplay hook or playable holds up is scattered across networks. Segwise's Creative Strategy Agent holds it all, playables included, so you ask what wins.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative strategy
Creative Strategy Agent
Ask about gameplay hooks and D7 ROAS
"Which gameplay hook holds D7 ROAS best?" "What do my top playables share?" The Creative Strategy Agent has full context across your networks, playables included, and answers in plain language, with the ROAS numbers attached.
Creative Tagging Agent
Playable-aware tagging across every network
Segwise is the only platform that tags playable ads, so its multimodal AI reads the gameplay footage, hooks, CTAs, end cards, and audio across all your creatives and maps each to performance. That is what the strategist reasons over.
Creative Generation Agent
Keep the creative pipeline full
Ask which patterns win and the strategist frames a testing roadmap, then the Generation Agent builds new playable, video, and static variations on those winners fast enough to feed always-on UA.
50%
Higher ROAS
Scaling winning gameplay creative and cutting fatigue across always-on UA lifts D7 ROAS by up to 50%.
20 hrs
Saved per week
Asking the strategist a UA question replaces the weekly cross-network ROAS pull a high-volume team builds by hand.
Halve
Production time
Briefs and playable variations grounded in your winners cut the time from insight to a testable creative roughly in half.
Built for Mobile Apps
Catch fatigue that continuous targeting causes
Always-on UA fatigues creative fast. The strategist tracks each creative's ROAS and engagement slope across every network and alerts you on Slack or email before spend is wasted.
Map creatives to D7 and D30 ROAS
Connect your MMP and the strategist ties each creative to D7 and D30 ROAS and LTV, so you scale the gameplay hooks that pay back, not just the ones that install cheap.
Ask about competitor ads on Meta
Segwise tracks competitor ads on Facebook and Instagram and tags them, so the strategist can show how rival apps' hooks and gameplay angles are shifting. Competitor tracking currently covers Meta, with more platforms in development.
Frequently asked questions
How does the Creative Strategy Agent help mobile apps?
It answers UA questions across all your networks in plain language, playables included. Instead of stitching dashboards, you ask which gameplay hooks and playables hold D7 ROAS and get a data-backed answer fast enough to keep always-on UA fed.
Can it reason over playable ads?
Yes. Segwise is the only platform that tags playable ads, so the strategist can analyze the interactive beats, gameplay footage, and end cards in your creatives and tell you which drive ROAS, signal other tools miss.
Can it track competitor ads?
Yes, on Meta. Segwise tracks competitor apps' ads on Facebook and Instagram and tags them, so the strategist can show how rival hooks and gameplay angles are shifting. Competitor tracking currently supports Meta, with more platforms in development.
How does it handle fatigue at scale?
Continuous targeting fatigues creative fast. The strategist tracks each creative's ROAS and engagement slope across every network and alerts you on Slack or email before budget is wasted, so your refresh cadence stays ahead of decline.
How quickly can a mobile team get started?
About five minutes to connect your networks and MMP via OAuth, no engineering. Segwise imports up to 14 days of history on the free trial and up to 3 months on paid and tags immediately, playables included.
What does the 7-day free trial include?
Full access with no credit card: the Creative Strategy Agent and AI Chat, playable-aware tagging, generation, fatigue tracking, Meta competitor tracking, and all 15+ integrations.
Ask your UA strategist what holds D7 ROAS
Connect your networks and MMP in five minutes. Get plain-language answers on gameplay hooks and playables, plus Meta competitor tracking.
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