For Mobile Apps
The creative intelligence system that keeps mobile UA moving
Mobile UA runs across many networks, where CPI swings hard by creative. Segwise tags every format, including playables only Segwise reads, catches fatigue, generates winners, and watches rivals on Meta.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative intelligence
Creative Tagging Agent
Tag every mobile format, playables included
The Tagging Agent processes video, image, audio, and text together across app preview videos, playables, interstitials, rewarded video, and screenshots. As the only platform that tags playables, Segwise turns every install-driving format into data the whole system uses, mapped to CPI, D7 ROAS, LTV, and retention.
Creative Strategy Agent
Ask the strategist what drives installs and D7 ROAS
"Which playable mechanic holds the best D7 ROAS?" "Which hook keeps CPI down at scale?" The Creative Strategy Agent holds full context across your app's creatives and answers in plain language with charts. No dashboard juggling across networks.
Creative Generation Agent
Generate winners across every mobile format
The Generation Agent reads which elements drove your best CPI and D7 ROAS and builds new static, video, and playable variations plus storyboards, exported in the ratios each network needs, ready to upload, in about half the time.
50%
Higher ROAS
App teams that scale winning patterns across networks and cut fatiguing creatives early lift ROAS by up to 50%.
20 hrs
Saved per week
Automatic multimodal tagging, playables included, replaces the manual creative logging a UA team does by hand each week.
15+
Networks and MMPs
One engine spans every gaming and social network plus your MMP, so always-on UA runs from a single source of truth.
Built for Mobile Apps
Stop wasting budget on fatigued mobile creatives
Continuous UA at volume burns creatives fast. Segwise watches the CTR and conversion-rate slope on every active creative across every network and alerts you on Slack or email a few days before performance craters, so refresh is a plan, not a scramble.
Map every creative to revenue, not just installs
Connect your MMP and Segwise ties each element to CPI, D7 ROAS, LTV, and retention, so you know whether a creative brings players who stay and pay or just cheap installs that churn.
Track competitor creative on Meta
Segwise applies the same multimodal tagging to rivals' live Facebook and Instagram ads, surfacing their hooks, mechanics, and the gaps they leave. Competitor tracking currently covers Meta, with more platforms in development.
Frequently asked questions
How does creative intelligence help mobile apps?
It runs the whole loop as one system for always-on UA. Segwise tags app preview videos, playables, interstitials, rewarded video, and screenshots, maps them to CPI, D7 ROAS, LTV, and retention, lets you query it through an AI strategist, catches fatigue, generates winners, and tracks competitor ads on Meta.
Does Segwise tag playable ads?
Yes. Segwise is the only platform that tags interactive playable ads, which matters enormously for mobile UA where playables often carry the best performing installs on networks like AppLovin, Unity, and Mintegral.
Can it generate new mobile ad creatives?
Yes. The Generation Agent builds new static, video, and playable variations plus scene-by-scene storyboards from the elements that drive your best CPI and D7 ROAS. Nothing is auto-published; you approve what goes live, and it is auto-tagged once running.
How does it handle fatigue across many networks?
It monitors every live creative on every connected network at once for falling CTR and conversion rate and rising frequency, then alerts you on Slack or email before budget burns, so you are proactive across the whole UA operation.
Can I see what competitors are running?
Yes, on Meta. Segwise tracks and tags rivals' Facebook and Instagram ads to reveal their hooks and mechanics and the whitespace they leave. Competitor tracking currently supports Meta, with more platforms in development.
What does the 7-day free trial include?
Seven days of full access, no credit card: multimodal tagging with playables, AI Chat, generation, fatigue detection, competitor tracking, and all 15+ integrations. History imports automatically when you connect.
Run your mobile UA on one intelligence system
Connect every network and MMP in about five minutes. Segwise tags playables, answers, catches fatigue, generates winners, and watches Meta rivals.
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