For Mobile Apps
Generate playables and gameplay hooks from your D7 ROAS winners
Always-on UA means high volume and fast fatigue. Segwise tags every element, including playables no other platform tags, maps each to ROAS, CPI, and D7 LTV, then generates variations from your winners.
- SOC 2 Type II
- No credit card required
- Setup in minutes
Trusted by creative performance teams at
Why teams choose Segwise for creative generation
Creative Generation Agent
Generate playables and gameplay hooks from winners
Segwise finds which gameplay beats, hooks, and CTAs drive your best D7 ROAS, then generates new playables, gameplay-hook videos, and static variations built on them. You match always-on UA volume without a blank-page start.
Creative Tagging Agent
Every generated creative is auto-tagged and tracked
As the only platform that tags playables, Segwise tags each generated creative once live and tracks it against ROAS and retention. The closed loop feeds results back into the next round of generation across every network.
Creative Strategy Agent
Remix winning elements and edit by prompt
Combine a proven gameplay hook, a converting end-card CTA, and a visual style from different winners into one new creative, then refine by prompting. High-volume UA gets fresh concepts fast, without a rebuild each time.
50%
Higher ROAS
Studios that generate from winning patterns and cut fatiguing ads early lift ROAS by up to 50%.
Halve
Production time
Generating playables and gameplay hooks from winners cuts creative production time roughly in half, matching always-on UA volume.
Playables
Fully generated
Segwise is the only platform that tags and generates from playable ads, a core format for mobile game UA.
Built for Mobile Apps
Generate the refresh before fatigue burns budget
Continuous targeting tires gaming creative quickly. Segwise flags declining ROAS on live creatives early across networks and generates fresh variations, so you rotate in a replacement before spend is wasted.
Generate for D7 ROAS and LTV, not just installs
Connect your MMP and Segwise grounds generation in D7 ROAS, retention, and LTV. You build creative that attracts players who stick and spend, not the cheapest installs that churn on day one.
Generate against competitor whitespace on Meta
Segwise tracks competitor ads on Facebook and Instagram and tags them with the same AI, revealing saturated and open angles. You generate into the whitespace competitors leave on Meta, one of the biggest UA channels. Competitor tracking currently supports Meta.
Frequently asked questions
How does Segwise generate creatives for mobile apps and games?
Segwise tags every element of your creatives, including playables, maps each to D7 ROAS, CPI, and LTV, and finds your winning patterns. The Generation Agent then builds new playables, gameplay-hook videos, and static variations around them, all grounded in performance data.
Can Segwise generate playable ads?
Yes. Segwise is the only platform that tags playables, so it understands which interactive beats drive your ROAS and generates new playables alongside video and static, exported ready to upload to your gaming networks.
Does Segwise upload the generated ads to my networks?
No. Segwise generates creatives and exports them ready to upload in each network's formats. It never auto-publishes, so you control what launches across your UA channels.
Can Segwise generate for D7 ROAS instead of cheap installs?
Yes. By connecting your MMP, Segwise grounds generation in D7 ROAS, retention, and LTV, so it builds creative that attracts players who retain and spend, not the cheapest installs that churn.
How quickly can a studio start generating?
About five minutes to connect over OAuth, with no engineering. History imports automatically, up to 14 days on the free trial and up to 3 months on paid, and most studios generate within the hour.
What does the free trial include for creative generation?
Seven days of full access with no credit card: playable, video, and static generation, multimodal tagging, AI Chat, fatigue detection, competitor tracking, and all 15+ integrations. Historical data imports automatically.
Feed always-on UA with data-backed creative
Connect every gaming network and your MMP in five minutes. Segwise generates export-ready playables, gameplay hooks, and video from your winners.
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