Glossary
What is Monthly Active Users (MAU) ?
MAU measures the number of unique users who engage with an app at least once in a 30-day period, providing a broader engagement baseline than DAU.
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Monthly Active Users (MAU): Definition & Meaning | Segwise Glossary
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Overview
MAU measures the number of unique users who engage with an app at least once in a 30-day period, providing a broader engagement baseline than DAU.
Monthly Active Users (MAU) : Full Definition Monthly Active Users (MAU) counts unique users who open and engage with an app at least once in any rolling 30-day window.
It's the standard top-level engagement metric reported to investors and used for platform monetization benchmarks.
MAU captures the full retained user base, including casual users who engage a few times monthly, and is therefore a larger, less volatile number than DAU.
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