Glossary
What is Deterministic Attribution ?
Deterministic attribution matches an ad click to an install using a unique device identifier, giving you a certain (not estimated) answer about which ad drove which install.
Overview
Deterministic Attribution: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
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Overview
Deterministic attribution matches an ad click to an install using a unique device identifier, giving you a certain (not estimated) answer about which ad drove which install.
Deterministic Attribution : Full Definition Deterministic attribution uses a unique, persistent device identifier to create an exact match between an ad interaction and a conversion.
On Android, this identifier is the GAID (Google Advertising ID).
On iOS, it's the IDFA (Identifier for Advertisers).
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Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.