Glossary
What is Ad Mediation ?
Ad mediation is a technology layer that manages multiple ad networks simultaneously and runs real-time auctions to fill each ad impression with the highest-paying ad available.
Overview
Ad Mediation: Definition & Meaning | Segwise Glossary
A concise mobile marketing definition for teams working across creative analytics, paid acquisition, and performance reporting.
Unified data
Bring creative, spend, and outcome metrics into one source of truth.
AI tagging
Structure creative elements so patterns can be compared across campaigns.
Faster iteration
Turn findings into next tests, briefs, reports, and generated variants.
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Overview
Ad mediation is a technology layer that manages multiple ad networks simultaneously and runs real-time auctions to fill each ad impression with the highest-paying ad available.
Ad Mediation : Full Definition Ad mediation is software used by app publishers to maximize revenue from in-app advertising by connecting to multiple ad networks at once and automatically serving the highest-paying ad for each impression.
Instead of integrating one ad network and accepting whatever eCPM it offers, a publisher using mediation lets multiple networks compete for each impression in real time.
Modern mediation platforms use in-app bidding (also called header bidding for mobile), where all connected networks bid simultaneously in a real-time auction for each impression opportunity.
Segwise Platform
Creative intelligence for every team
Unify creative data across platforms
Bring creative, spend, attribution, cohort, and revenue data from your ad networks, MMPs, and internal sources into one view.
Tag every creative element automatically
Multimodal AI tags hooks, CTAs, products, emotions, dialogs, characters, formats, and visual styles without manual taxonomy work.
Connect tags to ROAS and LTV
Move past vanity metrics by seeing which elements are associated with revenue, retention, CPA, and downstream quality.