​​​If you’re part of a fast-growing product team or company, you’ve often found yourself trying to figure out insights that cut across different functions like acquisition, engagement, retention, and monetization. Let’s assume you’re working at a streetwear brand - now to arrive at an insight like - “revenue is down today because users coming from an XYZ TikTok campaign who are visiting the oversized t-shirts category page are not getting drop-off notifications from Braze”, you have to spend a lot of time to collate data from these different data sources required, then analyze this data, then validate these hypotheses to come to a solution before you can even get into action.

Here’s where the importance of observability tools comes to light. Observability tools are not new, they have been around for a while but have only catered to engineering functions so far to support them in keeping track of their metrics specifically. But today products have become more complex and product growth teams need to track several metrics that could affect a company’s business and need their own version of this tool to cater to metrics they care about.

You may be wondering, what’s the need for observability when product analytics tools like Mixpanel, and CleverTap already exist. But there is a big difference between Observability and Product Analytics. is a leading observability solution for product growth, which can integrate with all data sources, analyze data to identify root causes of key metrics, and proactively highlight issues needing attention or growth opportunities, without any human intervention.

With the stage set, let’s dive into the importance of observability platforms like 

Here are 5 reasons why you need an observability tool like

1. Consolidated Reporting

If you’re familiar with using analytics tools, you know very well that they’ll do a great job of telling you which metrics moved on your dashboard. However, these metrics reported will be the ones you’re passing to the very specific analytics tool that you’ve got for a very specific use case - like communication or acquisition.

As an observability platform, can report different metrics from different data sources (performance marketing tools, product communication tools, A/B testing tools, data lakehouses, etc) all in one place, helping you consolidate your analytics. 

2. Goes Beyond Reporting

Your analytics tools do a great job of telling you which metrics moved. However, if someone were to ask you why your metric moved, you would spend a lot of time root-causing it and looking at several correlating user events that made your metric either go up or down. 

But with observability, you will have full context from all your data sources. This allows to go beyond just reporting by checking all user event properties across multiple tools to tell you why your metrics moved. proactively gives you daily automated RCAs!

3. Spotting Opportunties

To find product growth opportunities you need to understand why your metrics are moving up or down and find segments of users either outperforming or underperforming. For the latter, you would again need to spend a significant amount of time across your data tools because the needed data to arrive at the right segment may not be available on a single analytics tool. As if that wasn’t enough, you might even have to guess your way to the correct segment or right cut of data to uncover an insight.

Whereas an observability tool like looks at all your data daily in a consolidated manner, it automatically spots growth opportunities by accurately identifying segments that are either seeing great value in your product or spotting broken funnels in existing user journeys that require fixing. This way you’ll never run out of growth ideas and also save hours otherwise spent on dashboards and writing SQL queries. 

4. Test your Hypothesis

Looking at your dashboards it’s very likely that you have your hypothesis off the bat, as to why a metric moved or where your growth opportunities may lie. But to verify something like “users coming from a certain ad campaign, city, and referral code retain more”, you’d have to verify this across 2-3 different analytics tools. offers a +1 to observability by giving you the ability to play around with as many such hypotheses on your data, which would have otherwise been sitting in silos of respective data tools. All your ideas or theories can now be validated with ease, on’s Playground feature, within a matter of seconds!


5. Integration

Can you recall how long it took you to set up an analytical or marketing tool like Mixpanel, CleverTap, AppsFlyer, or Braze? Remember how you needed support and bandwidth from your engineering teams to set these up? can integrate within 10 minutes. No need for engineering bandwidth anymore, integrates with all your growth data storage tools and data lakehouses in just a few minutes. 

In case you're still wondering - how Segwise is different from product analytics tools, we'll sum it up for you real quick!


An observability platform like integrates with all your product growth data tools and lakehouses in just a few minutes, without taking engineering bandwidth. By doing so can proactively explain why your metrics are changing, find user segments that see great value in your product, and address any issues in user journeys.

All of this is automated for you daily, to save your product growth teams from spending hours on dashboards and writing SQL queries!

The importance of observability with shines through with the amount of time and effort it saves folks focussing on product growth or data analytics, along with the convenience it offers via its proactive daily automated analytics.

Does observability sound exciting enough? 

Stop spending hours root causing metrics and hunting for growth opportunities in your data.